John Rossi

Mr. John Rossi

Senior Lecturer

Management & Marketing

Williamson Hall 3335

phone: (330) 941-3062

jfrossi@ysu.edu

ysu.edu/academics/williamson-college-business-administration/marketing-major

Bio

Primary degree in Business Administration (specialty in Real Estate and Urban Land Economics) from The Ohio State University. He received a Masters in Business from Youngstown State University. Mr. Rossi is a Senior Lecturer who teaches in the Department of Management and Marketing in the Williamson College of Business. Courses include; Professional Selling (MKTG 3740), Sales and Account Management (MKTG 3745), Negotiations (MKTG 3747 Spring), Organizational Purchasing (MKTG 3742 Fall), along with Sports Marketing (MKTG 3749 Spring) - Marketing of Sports and Marketing through Sports.

Additionally, Mr. Rossi has previously taught Real Estate Appraisal and Shopping Center Development. As a real estate industry valuation expert, he is also an instructor for a variety of Real Estate Courses, including Real Estate Fundamentals and Practices, as well as Appraisal, including Uniform Standards of Professional Appraisal Practice (USPAP). He is an AQB Certified USPAP Instructor #44861 (12/31/2027) per Appraisers Qualifications Board – Appraisal Foundation®

Research Interests

Emerging Artificial General Intelligence (AGI) and Machine Learning (ML) trends, including AI Ethics. Complexity Leadership and Complex Adaptive Systems Theory (Morrison; Lewin; Waldrop; and Kauffman). Frames of Mind - Multiple Intelligences (Gardner). Intervention Theory (Argyris) and Planned Change (Lippitt, Watson, and Westley). Innovation & Disruption (Christensen), and Experiential Learning (Kolb).

Teaching Interests

Selling Professionally B2B, B2B2C and B2G, both Adaptive & Consultative Selling, Sales Management and Sales Enablement by way of Sales Force Automation and Customer Relationship Management (CRM). Negotiations: Deal-Making & Conflict-Resolution, Organizational Purchasing: Consumer and Business Buying Behavior (B2B, B2B2C, and B2G).As a tennis coach and player, John has a keen interest in the emerging field of Sports Marketing and Sponsorships, which encompasses both Marketing of Sports and Marketing through Sports.