Dr. Kendra Fowler

Associate Professor
Dr. Kendra Fowler - profile photo

Dr. Kendra Fowler

Assistant Professor

Marketing

Williamson College of Business 3351

phone: (330) 941-2013

kfowler01@ysu.edu

Research Interests

Services Marketing, Retailing, Fashion Merchandising, Advertising

Teaching Interests

Services Marketing, Retailing, Marketing Management

  • Education
    • 2011

      Ph D, Marketing

      Kent State University

    • 1995

      MBA, Marketing

      Kent State University

    • 1993

      BS, Fashion Merchandising

      Kent State University

  • Awards and Honors
    • March 2018

      Association of Marketing Theory and Practice

      "Best in Track" Marketing Theory & Practice Conference

      Awarded Best Paper in Integrated Marketing Communications Track at annual conference

    • 2018

      Youngstown State University

      Research Professorship

    • 2015

      Youngstown State University

      Research Professorship

    • 2013

      Emerald Publishing

      Emerald Literati Network Award for Excellence 2013

      Each journal published by Emerald is invited to select a winner of the "Outstanding Paper" award and up to three "Highly Commended" awards from the previous year's volume. As these are chosen following consultation amongst the journal's editorial team, many of whom will be eminent academics or managers, the winning authors will know that their paper was one of the most impressive pieces of work the team will have seen throughout last year.

    • March 2011

      Kent State University

      University Fellow

      The University Fellowship is awarded annually to advanced doctoral students to recognize excellent scholarship and research potential. University Fellowship recipients are able to commit their time to dissertation research or writing. Each doctoral department/school is eligible to receive up to two University Fellowships. Approximately 15 University Fellowships are awarded each year.

    • 2010

      Association of Marketing Theory and Practice Conference

      "Best in Track" Association of Marketing Theory and Practice Conference

      Awarded Best in Track in the Promotion, Retailing, Sales, and Sales Management track of the 2010 conference.

  • Past History
    • 2016

      Youngstown State University

      Associate Professor

    • 2011

      Youngstown State University

      Assistant Professor

    • 2007

      Kent State University

      Research Fellow

    • 2000

      Kent State University

      Adjunct Faculty

    • 2000

      Independent Research Analyst

    • 1998

      Akron Beacon Journal

      Senior Marketing Research Database Analyst

    • 1997

      Akron Beacon Journal

      Marketing Research Analyst

    • 1996

      Akron Beacon Journal

      Sales Analyst

  • Intellectual Contributions
    • 2020

      "Turn the Other Cheek or an Eye for Eye: Exploring Brand-to-Brand Dialogue on Social Media"

      Journal of Advertising

    • 2020

      "Close Encounters of the AI Kind: Use of AI Influencers as Brand Endorsers"

      Journal of Advertising, volume 50, issue 1, p. 11-25

    • 2020

      "Service Process Design and Management"

      Routledge, p. 227-240

    • 2020

      "Innovative Service Environments"

      Routledge, p. 148-166

    • 2020

      "Celebrity influence on word of mouth: The interplay of power states and power expectations"

      Marketing Letters, volume 31, issue 1, p. 105-120

    • 2019

      "Pay-What-You-Want with Charitable Giving Positively Impacts Retailers"

      Journal of Services Marketing, volume 33, issue 3, p. 273-284

    • 2019

      "Beyond Endorsements: The Effect of Celebrity Creative Directors on Consumers’ Attitudes toward the Advertisement"

      Psychology & Marketing, volume 36, issue 11, p. 1003 -1013

    • 2018

      "Enhancing Students' Marketing Information Literacy"

      Marketing Education Review, volume 29, issue 1, p. 52-64

    • 2016

      "Business News as a Source of Information Literacy in Marketing"

      Marketing Education Review, volume 27, issue 2, p. 97-103

    • 2016

      "Exploring the Use of Managerial Intuition in Retail Site Selection"

      Service Industries Journal, volume 36, issue 5, p. 183-199

    • 2016

      "Examining the Impact of Brand Transgressions on Consumers’ Perceptions of Celebrity Endorsers"

      Journal of Advertising, volume 45, issue 4, p. 377-390.

    • 2015

      "More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers"

      Journal of Promotion Management, volume 21, issue 1, p. 207-222

    • 2015

      "Creating a Professional Blog: An Experiential Classroom Exercise for Business Students"

      Journal of Marketing Education, volume 37, issue 3, p. 181 -189

    • 2015

      "A Content Analysis of Male Roles in Television Advertising: Do Traditional Roles Still Hold"

      Journal of Marketing Communications, volume 21, issue 5, p. 356-371

    • 2013

      "Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent"

      Journal of Consumer Affairs, volume 47, issue 3, p. 564-587

    • 2012

      "Service Environment, Provider Mood, and Provider-Customer Interaction"

      Managing Service Quality, volume 22, issue 2, p. 165-183

    • 2012

      "An Experiential Exercise in Service Environment Design"

      Journal of Marketing Education, volume 34, issue 2, p. 156-164

    • 2011

      "The Implications of the FTC’s Clear and Conspicuous Standards for the Communication of Credit Card Information to Young Consumers"

      Journal of Financial Services Marketing, volume 16, issue 3/4, p. 195-209

    • 2010

      "Consumer Innovativeness: Impact on Expectations, Perceptions, and Choice among Retail Formats"

      Journal of Retailing and Consumer Services, volume 17, issue 6, p. 492-500

    • 2009

      "Consumer Expectations, Retail Perception and Choice"

      Moving Forward with Service Quality, p. 27-29

    • 1993

      "Reversal of Fortune"

      Entrepreneurial Strategy, p. 308-317

  • Professional Service
    • 2016 - present

      Reviewer, Ad Hoc Reviewer
      Sociological Forum

    • 2015 - present

      Reviewer, Ad Hoc Reviewer
      Journal of Service Theory and Practice

    • 2015 - present

      Other
      AMA Collegiate Conference Website Judge

    • 2013 - present

      Other
      American Marketing Association

    • 2011 - present

      Editorial Review Board Member
      Service Industries Journal

    • 2010 - 2015

      Reviewer, Ad Hoc Reviewer
      Managing Service Quality

    • 2010 - present

      Reviewer, Conference Paper
      Services and Retailing/Pricing Tracks, AMA Summer Educators’ Conference

    • 2010 - present

      Reviewer, Conference Paper
      Promotion/Retailing and Services Marketing Tracks, Marketing Theory and Practice Conference

    • 2008 - present

      Reviewer, Journal Article
      Service Industries Journal

    • 2001 - 2002

      Officer, Treasurer
      American Marketing Association (Akron/Canton OH Chapter)

    • Unknown

      Reviewer, Journal Article
      Journal of Service Research

    • Unknown

      Reviewer, Journal Article
      Clothing and Textiles Research Journal

  • Public Service
    • 2014 - present

      Board Member
      Grow Youngstown
      Youngstown, OH