WCBA Mission and Strategic Priorities

WCBA MISSION


The mission of the WCBA is to prepare professionals and leaders for business and society.  

We emphasize:

  • A student-centered, teaching/learning process that focuses on the application of theory to practice and that supports the intellectual and professional development of our students.
  • Faculty scholarship that contributes to management practice, advances the discipline and enhances the teaching-learning process. 
  • Contributions by our students, faculty, and staff that support the university, profession, and the economic development of the region.

 

STRATEGIC PRIORITIES:

STUDENT SUCCESS: The WCBA is committed to a student-centered, teaching/learning process that focuses on the application of theory to practice and supports the intellectual and professional development of our students.

TEACHING AND RESEARCH EXCELLENCE: Faculty scholarship that contributes to management practice, advances the discipline, and enhances the teaching-learning process.

IMPACT AND ENGAGEMENT: The WCBA will contribute to our community, region, and profession through value-added activities that expand educational opportunities and impact economic development.

ACCOUNTABILITY AND SUSTAINABILITY: The WCBA will develop, invest and align its resources to support strategic goals.