Dr. Ying Wang
Professor
Management & Marketing
Williamson Hall 3346
phone: (330) 941-1867
Bio
Dr. Ying Wang is a Professor of Marketing in the Williamson College of Business Administration, Youngstown State University. Dr. Wang earned both her Master and Ph.D. degrees from Kent State University. She has record of success as a scholar, instructor, and consultant in a variety of fields including digital marketing, international business, branding, social media, advertising and public relations. In particular, Dr. Wang has extensive teaching experiences with both in-person and online courses. She has also published in many high quality academic journals and served on a wide range of committees and initiatives inside and outside of YSU.
Research Interests
Advertising and New Media, Luxury Brands, Country Branding, Cross-cultural marketing communication, cross-cultural adaptation
Teaching Interests
Global Marketing Communication, Advertising and Public Relations, IMC Campaign, media planning, and e-marketing
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Education
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2006
Ph D, Marketing Communication, Advertising, and New Media
Kent State University
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1998
MA, Media Management and Public Relations
Kent State University
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1993
BA, Advertising
Renmin University of China
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Past History
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2012
Youngstown State University
Associate Professor
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2010
International Summer School, Renmin University of China, Beijing, China
Visiting Professor
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2007
Youngstown State University
Assistant Professor
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2007
Wichita State University, Wichita, KS
Assistant Professor
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2001
Kent State University, Kent, Ohio
Instructor
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1999
Levin Consulting, Beachwood, Ohio
Marketing Consultant
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1998
Phoenix International, Washington, D.C.
International Business Consultant
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1993
People's Daily, International Department, Global Times, Ceijing, China
Editor and Reporter
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Intellectual Contributions
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2021
"Path to Sustainable Luxury Brand Consumption: Face Consciousness, Materialism, Pride, and Risk of Embarrassment"
Journal of Consumer Marketing
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2020
"Panic Buying in the COVID-19 Pandemic: A Multi-Country Examination"
Journal of Retail and Consumer Services
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2019
"Aiming the Mobile Targets in a Cross-Cultural Context: Effects of Trust, Privacy Concerns, and Attitude"
International Journal of Human-Computer Interaction
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2018
"Getting Instant Consumer Reponses: Reexamine the Role of Attitudes in the Mobile Advertising Context"
Journal of Digital & Social Media Marketing
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2018
"Path to effective mobile advertising in Asian markets: Credibility, entertainment and peer influence"
Asia Pacific Journal of Marketing and Logistics
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2017
"Information Technology and Employment: The Impact of Job Tasks and Worker Skills"
Journal of Industrial Relations
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2017
"Credibility and Consumer Trust: The Keys to Mobile Advertising Success."
The Business Review, Cambridge, volume 25, issue 1
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2016
"Social stratification, materialism, post-materialism and consumption values: an empirical study of a Chinese sample"
Asia Pacific Journal of Marketing and Logistics, volume 28, issue 4
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2014
"How Does Sense of Virtual Community Impact Users’ Content Production in the Social Media Context?"
Journal of Digital & Social Media Marketing, volume 2, issue 4, p. 366-381
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2013
"Counterfeiting Luxury: Helper or Foes for Luxury Brands?"
Journal of Global Marketing, volume 26, issue 4, p. 173-187
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2013
"Does ethnic Internet use deter or promote cross-cultural adaptation?"
Journal and Media and Communication Studies, volume 5, issue 7, p. 78-87
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2012
"Online Consumer in China"
Berkshire Publishing
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2011
"The impact of technological embeddedness on household computer adoption."
Information Technology & People, volume 24, issue 4, p. 414–436
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2011
"Managing InternationaL Public Relations."
ABC-CLIO and Praeger Publishers, volume 1
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2011
"Communicating in the multichannel age: Interpersonal communication motivation, interaction involvement and channel affinity."
Journal of Media and Communication Studies, volume 3, issue 1, p. 7-15
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2011
"Chinese Luxury Consumers: Motivation, Attitude and Behavior"
Journal of Promotional Management, volume 17, issue 3, p. 345-359
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2010
"Communicating in the multichannel age: Interpersonal communication motives, interaction involvement, and channel affinity."
60th annual International Communication Association, Singapore, volume 3, issue 1, p. 7 - 15
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2010
"Why are they willing to pay big bucks?: Examining luxury consumption among Chinese consumers"
Emerald Group Publishing Limited, volume 12
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2010
"A Cross-Cultural Analysis of Online Advertising in China and U.S."
11th conference of Communication Association of China
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2010
"Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and the United States"
International Journal of Arts and Sciences’ Academic Disciplines Conference
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2010
"Modeling Online Advertising: A Cross-Cultural Comparison between China and Romania"
Journal of Marketing Communication
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2010
"Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and U.S."
Journal of Global Marketing
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2010
"Examining the Role of Beliefs and Attitudes in Online Advertising: A Comparison between the U.S. and Romania"
International Marketing Review, volume 27, issue 1, p. 87-107
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2010
"Assessing beliefs, attitudes, behavioral responses toward online advertising in three countries: China, Romania and the U.S."
International Business Review
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2010
"An Online Advertising Model: Comparing China and the U.S."
Journal of Current Issues & Research in Advertising
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2009
"Using the concept of hybridity to examine the effects of international advertising in China (EIAC)"
51st annual meeting of American Association for Chinese Studies, Rollins College, FL
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2009
"Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and U.S."
2009 Royal Bank International Research Seminar,
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2009
"An Online Advertising Model: Comparing China and the U.S."
2009 Cheung Kong GSB Marketing Research Forum,
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2009
"The impact of technological embeddedness on household computer adoption"
Proceedings of the 4th Midwest United States Association for Information Systems Conference (MWAIS 2009)
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2009
"Connect, Disconnect and Reconnect: How Chinese Students Adapt to a New Culture via the Net"
VDM Publishing House: Germany
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2009
"What does IMC mean in the global context?"
Chicago Association of Direct Marketing Educational Foundation IMC Academic Roundtable conference in
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2009
"Examining Chinese Students’ Internet Use and Cross Cultural Adaptation: Does Loneliness Speak Much?"
Asian Journal of Communication, volume 19, issue 1, p. 80-96
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2009
"Examining Beliefs and Attitudes toward Online Advertising among Chinese Consumers"
Direct Marketing: An International Journal, volume 3, issue 1, p. 52-66
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2008
"A cross-cultural comparison of attitudes toward online advertising: A two country comparison."
Conference proceedings of International Association of Business and Economics
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2008
"Romanians’ perceptions of online advertising and its impact on online behavior"
American Marketing Association Summer Educators’ Conference Proceedings
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2008
"Exploring Sense of Virtual Community and Its Relationship with Users’ Content Production in the Web 2.0 Context--A Case Study of a Video Sharing Website in China"
Global Academy of Business and Economics Research annual conference
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2008
"The effect of loneliness on cross-cultural adaptation among Chinese students"
annual conference of International Communication Association
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2008
"Reexamining ethnic media use in the Internet era"
10th annual conference of All China Association of Communication
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2008
"A Cross-Cultural Comparison of Attitudes toward Online Advertising in China and Romania"
Journal of Contemporary Business Issues, volume 16, issue 2
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2007
"Individual differences, Internet motives, and cross-cultural adaptation."
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2007
"International Multi-Channel Marketing Research"
Praeger, volume 2, p. 26-47
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Professional Service
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2018 - 2018
Other
Ms. Xiaoshi Quan -
2018 - 2018
Other
Dr. Ebru Genc -
2017 - present
Attendee, Meeting
World stride Online Discussion on Study Abroad -
2017 - 2017
Attendee, Meeting
Pearson Sim product evolution -
2016 - 2016
Other
Dr. Ji Eun Park Tenure and Promotion at Cleveland State University
Cleveland, OHIO -
2014 - present
Attendee, Meeting
BCG International Business Forum
Akron, Ohio -
2010 - 2011
Other
International Public Relations Research Center at Fudan University -
2009 - present
Other
WCBA Insight Research Forum
Youngstown, OH -
Unknown
Reviewer, Conference Paper
Academy of International Business Conference -
Unknown
Other
National Communication Association Annual Conference
San Antonio, TX -
Unknown
Other
PRSA Askron Chapter -
Unknown
Reviewer, Journal Article
International Journal of the Emerging Market -
Unknown
Reviewer, Journal Article
Direct Marketing - An International Journal -
Unknown
Reviewer, Conference Paper
Asian Journal of Communication -
Unknown
Reviewer, Conference Paper
Academy of International Business Conference
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Public Service
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2018 - 2018
Guest Speaker
Walsh Jesuit High School -
Unknown
Other
PWG -
Unknown
Other
Greater Youngstown Area Chinese Association -
Unknown
Other
Cleveland Chinese School
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