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2021
"Push-pull analysis: the mediating role of promotion types relative to visit intention to a sports museum"
International Journal of Sports Marketing and Sponsorship
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2021
"Consumer responses toward in-feed advertising on native social media posts: The role of source type and content type"
Internet Research
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2019
"“I’ll Donate Money Today and Time Tomorrow”: The Moderating Role of Attitude toward Nonprofit Organizations on Donation Intention"
International Journal of Nonprofit and Voluntary Sector Marketing
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2019
"Just-Right Feeling and Recycling Behavior: The role of regulatory focus, self-construal, and involvement"
Journal of Nonprofit & Public Sector Marketing
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2019
"Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level"
Journal of Brand Management, volume 26, issue 3, p. 255–267
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2019
"Fostering beneficial consumer responses to in-feed sponsored posts"
Journal of Consumer Marketing, volume 36, issue 5
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2018
"Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media"
Routledge, issue 1, p. 105-124
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2018
"Watch out when expectancy is violated: The effects of message presentation order for companies with inconsistent CSR"
Journal of Marketing Communications
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2018
"Can Pokemon Go Catch Brand?: The fit effect of game characters and brands on efficacy of brand communication"
Journal of Marketing Communications, volume 25, issue 6, p. 645-660
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2018
"When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type"
International Journal of Advertising, volume 37, issue 1, p. 105-124
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2017
"The dilution effects of media strategy on brands' copromotion efficiency"
Journal of Advertising Research, volume 52, issue 7, p. 207-226
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2017
"Corporate Messsage Strategies for Global CSR Campaigns: The Mediating Role of Perceptive Altruism"
Corporate Communications: An International Journal, volume 22, issue 3, p. 383-400
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2016
"The Influence of Regulatory Focus on the Effect of Product Cues"
Psychology & Marketing, volume 33, issue 11, p. 917-933
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2016
"How negative becomes less negative: Understanding the effects of comment valence and response sidedness in social media"
Journal of Communication, volume 66, issue 3, p. 475-495
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2013
"The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: Effects of Prior Reputation and Blog Responsiveness"
The International Journal of Strategic Communication, volume 7, issue 3, p. 165-185
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2013
"Balancing “We” and “I”: Self-Construal and an Alternative Method of Uniqueness Seeking"
The Journal of Consumer Behaviour, volume 12, issue 6, p. 506-516
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2011
"The Stigma of Mental Illness and the Method of Destigmatization: Beyond the Influence of Traditional Media"
The International Journal of Social and Human Sciences, volume 60, p. 878-885
