Dr. Doori Song
Associate Professor
Management & Marketing
Williamson Hall 3371
phone: (330) 941-1890
Bio
Doori Song is an Associate Professor of Marketing with a Ph.D. in Mass Communication, specializing in advertising from the University of Florida, as well as a Master’s degree in Advertising from Michigan State University. His research in consumer behavior, advertising, and branding has been published in renowned academic journals such as Psychology & Marketing, Journal of Advertising Research, Journal of Communication, and Journal of Brand Management. As an engaging educator, he teaches business analytics, market research, and advertising courses. He is also an active member of the marketing community, serving as a reviewer for academic journals and participating in professional organizations.
Research Interests
Consumer Psychology and Behavior. Persuasive Communication
Teaching Interests
Marketing Research, Marketing Communications, Consumer Psychology and Behavior
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Education
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2013
Ph D, Advertising/Mass Communications
University of Florida
Dissertation/Thesis Title — "Effects of Goal Compatibility: Matching consumer motivations and advertising appeals"
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2009
MA, Advertising
Michigan State University
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2007
BA, Business Administration
Dankook University
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Awards and Honors
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2022
Youngstown State Univeristy
Distinguished Professor Award in Service
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2019
Williamson College of Business Administration
WCBA Innovation Grants ($500)
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2018
Youngstown State University
Research Professorship
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2017
Youngstown State University
Distinguished Professor Award in Scholarship
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2017
Youngstown State University
Research Professorship
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2016
Williamson College of Business Administration
WCBA Innovation Grants ($480)
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2015
Youngstown State University
Research Professorship
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2014
YSU Williamson College of Business Administration
Professional Development Reassignment Time
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2011
International Communication Association (ICA)
Top Student Papers
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2009
University of Florida
UF Alumni Fellowship
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2009
University of Florida
Graduate Assistantship
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Professional Positions
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2018 -
Youngstown State University
Associate Professor
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2013 - 2018
Youngstown State University
Assistant Professor
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Intellectual Contributions
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2025
"Promoting the Path of Educational Activities in The International Table Tennis Federation Museum"
L. Wang, B. Yim, D. Song, Y. Zhang
International Journal of Sports Marketing and Sponsorship
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2024
"Understanding the Influence of Implicit Theories on Donor's Preference for Time or Money"
D. Song, H. Rim
Journal of Consumer Behaviour, Wiley, issue 1479-1838, p. 1-11
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2022
"Push-pull analysis: the mediating role of promotion types relative to visit intention to a sports museum"
B. Yim, M. Lyberger, D. Song
International Journal of Sports Marketing and Sponsorship
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2021
"Consumer responses toward in-feed advertising on native social media posts: The role of source type and content type"
M. Kim, D. Song
Internet Research
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2019
"“I’ll Donate Money Today and Time Tomorrow”: The Moderating Role of Attitude toward Nonprofit Organizations on Donation Intention"
D. Song, D. Kim
International Journal of Nonprofit and Voluntary Sector Marketing
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2019
"Just-Right Feeling and Recycling Behavior: The role of regulatory focus, self-construal, and involvement"
S. Park, D. Song
Journal of Nonprofit & Public Sector Marketing
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2019
"Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level"
D. Kim, D. Song
Journal of Brand Management, volume 26, issue 3, p. 255–267
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2019
"Fostering beneficial consumer responses to in-feed sponsored posts"
C. Saenger, D. Song
Journal of Consumer Marketing, volume 36, issue 5
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2018
"Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media"
M. Kim, D. Song
Routledge, issue 1, p. 105-124 -
2020
"Watch out when expectancy is violated: The effects of message presentation order for companies with inconsistent CSR"
H. Rim, Y. Park, D. Song
Journal of Marketing Communications
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2018
"Can Pokemon Go Catch Brand?: The fit effect of game characters and brands on efficacy of brand communication"
D. Kim, S. Kim, D. Song
Journal of Marketing Communications, volume 25, issue 6, p. 645-660
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2018
"When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type"
M. Kim, D. Song
International Journal of Advertising, volume 37, issue 1, p. 105-124
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2017
"The dilution effects of media strategy on brands' copromotion efficiency"
K. Byun, D. Song, M. Kim
Journal of Advertising Research, volume 52, issue 7, p. 207-226
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2017
"Corporate Message Strategies for Global CSR Campaigns: The Mediating Role of Perceptive Altruism"
D. Song, H. Rim
Corporate Communications: An International Journal, volume 22, issue 3, p. 383-400
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2016
"The Influence of Regulatory Focus on the Effect of Product Cues"
D. Song, C. Morton
Psychology & Marketing, volume 33, issue 11, p. 917-933
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2016
"How negative becomes less negative: Understanding the effects of comment valence and response sidedness in social media"
H. Rim, D. Song
Journal of Communication, volume 66, issue 3, p. 475-495
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2013
"The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: Effects of Prior Reputation and Blog Responsiveness"
D. Song, H. Rim
The International Journal of Strategic Communication, volume 7, issue 3, p. 165-185
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2013
"Balancing “We” and “I”: Self-Construal and an Alternative Method of Uniqueness Seeking"
D. Song, J. Lee
The Journal of Consumer Behaviour, volume 12, issue 6, p. 506-516
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Professional Service
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2021 - present
Reviewer, Journal Article
Psychology & Marketing -
2021 - present
Editorial Review Board Member
Korean Journal of Advertising -
2021 - present
Reviewer, Journal Article
Journal of Interactive Advertising -
2021 - present
Reviewer, Ad Hoc Reviewer
Internet Research -
2020 - present
Editorial Review Board Member
Asia Pacific Journal of Applied Sport Sciences -
2020 - 2021
Editorial Review Board Member
Asian Pacific Journal of Applied Sport Sciences -
2019 - present
Reviewer, Ad Hoc Reviewer
Journal of Marketing Communications -
2017 - present
Reviewer, Ad Hoc Reviewer
European Journal of Marketing -
2017 - present
Reviewer, Ad Hoc Reviewer
International Journal of Advertising -
2014 - present
Reviewer, Ad Hoc Reviewer
Advertising Research -
2014 - 2014
Reviewer, Ad Hoc Reviewer
Review of General Psychology -
2014 - 2014
Reviewer, Ad Hoc Reviewer
Journal of Cross-Cultural Psychology -
2014 - present
Reviewer, Conference Paper
American Marketing Association (AMA) -
2013 - present
Reviewer, Ad Hoc Reviewer
International Journal of Emerging Markets -
2013 - 2015
Committee Member
Research Committee at American Academy of Advertising (AAA) -
2013 - present
Reviewer, Conference Paper
American Academy of Advertising (AAA) -
2013 - present
Reviewer, Ad Hoc Reviewer
Management Communication Quarterly -
2012 - 2012
Reviewer, Journal Article
Internet Research
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Public Service
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2021 - 2021
Guest Speaker
Ultium Cells LLC -
Unknown
Guest Speaker
Advertising Research, College of Journalism and Communications, University of Florida -
Unknown
Guest Speaker
Principal of Advertising, College of Journalism and Communications, University of Florida -
Unknown
Guest Speaker
Advertising Research, College of Journalism and Communications, University of Florida -
Unknown
Guest Speaker
Advertising Research, College of Journalism and Communications, University of Florida -
Unknown
Guest Speaker
Advertising Research, College of Journalism and Communications, University of Florida
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