Doori Song

Dr. Doori Song - profile photo

Dr. Doori Song

Associate Professor

Management & Marketing

Williamson Hall 3371

phone: (330) 941-1890

dsong@ysu.edu

ysu.edu/directory/people/doori-song

Bio

Doori Song is an Associate Professor of Marketing with a Ph.D. in Mass Communication, specializing in advertising from the University of Florida, as well as a Master’s degree in Advertising from Michigan State University. His research in consumer behavior, advertising, and branding has been published in renowned academic journals such as Psychology & Marketing, Journal of Advertising Research, Journal of Communication, and Journal of Brand Management. As an engaging educator, he teaches business analytics, market research, and advertising courses. He is also an active member of the marketing community, serving as a reviewer for academic journals and participating in professional organizations.

Research Interests

Consumer Psychology and Behavior. Persuasive Communication

Teaching Interests

Marketing Research, Marketing Communications, Consumer Psychology and Behavior

  • 2013

    Ph D, Advertising/Mass Communications

    University of Florida

    Dissertation/Thesis Title — "Effects of Goal Compatibility: Matching consumer motivations and advertising appeals"

  • 2009

    MA, Advertising

    Michigan State University

  • 2007

    BA, Business Administration

    Dankook University

  • 2022

    Youngstown State Univeristy

    Distinguished Professor Award in Service

  • 2019

    Williamson College of Business Administration

    WCBA Innovation Grants ($500)

  • 2018

    Youngstown State University

    Research Professorship

  • 2017

    Youngstown State University

    Distinguished Professor Award in Scholarship

  • 2017

    Youngstown State University

    Research Professorship

  • 2016

    Williamson College of Business Administration

    WCBA Innovation Grants ($480)

  • 2015

    Youngstown State University

    Research Professorship

  • 2014

    YSU Williamson College of Business Administration

    Professional Development Reassignment Time

  • 2011

    International Communication Association (ICA)

    Top Student Papers

  • 2009

    University of Florida

    UF Alumni Fellowship

  • 2009

    University of Florida

    Graduate Assistantship

  • 2018 -

    Youngstown State University

    Associate Professor

  • 2013 - 2018

    Youngstown State University

    Assistant Professor

  • 2025

    "Promoting the Path of Educational Activities in The International Table Tennis Federation Museum"

    L. Wang, B. Yim, D. Song, Y. Zhang

    International Journal of Sports Marketing and Sponsorship

  • 2024

    "Understanding the Influence of Implicit Theories on Donor's Preference for Time or Money"

    D. Song, H. Rim

    Journal of Consumer Behaviour, Wiley, issue 1479-1838, p. 1-11

  • 2022

    "Push-pull analysis: the mediating role of promotion types relative to visit intention to a sports museum"

    B. Yim, M. Lyberger, D. Song

    International Journal of Sports Marketing and Sponsorship

  • 2021

    "Consumer responses toward in-feed advertising on native social media posts: The role of source type and content type"

    M. Kim, D. Song

    Internet Research

  • 2019

    "“I’ll Donate Money Today and Time Tomorrow”: The Moderating Role of Attitude toward Nonprofit Organizations on Donation Intention"

    D. Song, D. Kim

    International Journal of Nonprofit and Voluntary Sector Marketing

  • 2019

    "Just-Right Feeling and Recycling Behavior: The role of regulatory focus, self-construal, and involvement"

    S. Park, D. Song

    Journal of Nonprofit & Public Sector Marketing

  • 2019

    "Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level"

    D. Kim, D. Song

    Journal of Brand Management, volume 26, issue 3, p. 255–267

  • 2019

    "Fostering beneficial consumer responses to in-feed sponsored posts"

    C. Saenger, D. Song

    Journal of Consumer Marketing, volume 36, issue 5

  • 2018

    "Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media"

    M. Kim, D. Song

    Routledge, issue 1, p. 105-124
  • 2020

    "Watch out when expectancy is violated: The effects of message presentation order for companies with inconsistent CSR"

    H. Rim, Y. Park, D. Song

    Journal of Marketing Communications

  • 2018

    "Can Pokemon Go Catch Brand?: The fit effect of game characters and brands on efficacy of brand communication"

    D. Kim, S. Kim, D. Song

    Journal of Marketing Communications, volume 25, issue 6, p. 645-660

  • 2018

    "When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type"

    M. Kim, D. Song

    International Journal of Advertising, volume 37, issue 1, p. 105-124

  • 2017

    "The dilution effects of media strategy on brands' copromotion efficiency"

    K. Byun, D. Song, M. Kim

    Journal of Advertising Research, volume 52, issue 7, p. 207-226

  • 2017

    "Corporate Message Strategies for Global CSR Campaigns: The Mediating Role of Perceptive Altruism"

    D. Song, H. Rim

    Corporate Communications: An International Journal, volume 22, issue 3, p. 383-400

  • 2016

    "The Influence of Regulatory Focus on the Effect of Product Cues"

    D. Song, C. Morton

    Psychology & Marketing, volume 33, issue 11, p. 917-933

  • 2016

    "How negative becomes less negative: Understanding the effects of comment valence and response sidedness in social media"

    H. Rim, D. Song

    Journal of Communication, volume 66, issue 3, p. 475-495

  • 2013

    "The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: Effects of Prior Reputation and Blog Responsiveness"

    D. Song, H. Rim

    The International Journal of Strategic Communication, volume 7, issue 3, p. 165-185

  • 2013

    "Balancing “We” and “I”: Self-Construal and an Alternative Method of Uniqueness Seeking"

    D. Song, J. Lee

    The Journal of Consumer Behaviour, volume 12, issue 6, p. 506-516

  • 2021 - present

    Reviewer, Journal Article
    Psychology & Marketing

  • 2021 - present

    Editorial Review Board Member
    Korean Journal of Advertising

  • 2021 - present

    Reviewer, Journal Article
    Journal of Interactive Advertising

  • 2021 - present

    Reviewer, Ad Hoc Reviewer
    Internet Research

  • 2020 - present

    Editorial Review Board Member
    Asia Pacific Journal of Applied Sport Sciences

  • 2020 - 2021

    Editorial Review Board Member
    Asian Pacific Journal of Applied Sport Sciences

  • 2019 - present

    Reviewer, Ad Hoc Reviewer
    Journal of Marketing Communications

  • 2017 - present

    Reviewer, Ad Hoc Reviewer
    European Journal of Marketing

  • 2017 - present

    Reviewer, Ad Hoc Reviewer
    International Journal of Advertising

  • 2014 - present

    Reviewer, Ad Hoc Reviewer
    Advertising Research

  • 2014 - 2014

    Reviewer, Ad Hoc Reviewer
    Review of General Psychology

  • 2014 - 2014

    Reviewer, Ad Hoc Reviewer
    Journal of Cross-Cultural Psychology

  • 2014 - present

    Reviewer, Conference Paper
    American Marketing Association (AMA)

  • 2013 - present

    Reviewer, Ad Hoc Reviewer
    International Journal of Emerging Markets

  • 2013 - 2015

    Committee Member
    Research Committee at American Academy of Advertising (AAA)

  • 2013 - present

    Reviewer, Conference Paper
    American Academy of Advertising (AAA)

  • 2013 - present

    Reviewer, Ad Hoc Reviewer
    Management Communication Quarterly

  • 2012 - 2012

    Reviewer, Journal Article
    Internet Research

  • 2021 - 2021

    Guest Speaker
    Ultium Cells LLC

  • Unknown

    Guest Speaker
    Advertising Research, College of Journalism and Communications, University of Florida

  • Unknown

    Guest Speaker
    Principal of Advertising, College of Journalism and Communications, University of Florida

  • Unknown

    Guest Speaker
    Advertising Research, College of Journalism and Communications, University of Florida

  • Unknown

    Guest Speaker
    Advertising Research, College of Journalism and Communications, University of Florida

  • Unknown

    Guest Speaker
    Advertising Research, College of Journalism and Communications, University of Florida