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2024
"Understanding the Influence of Implicit Theories on Donor's Preference for Time or Money"
D. Song, H. Rim
Journal of Consumer Behaviour, Wiley, issue 1479-1838, p. 1-11
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2021
"Push-pull analysis: the mediating role of promotion types relative to visit intention to a sports museum"
B. Yim, M. Lyberger, D. Song
International Journal of Sports Marketing and Sponsorship
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2021
"Consumer responses toward in-feed advertising on native social media posts: The role of source type and content type"
M. Kim, D. Song
Internet Research
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2019
"“I’ll Donate Money Today and Time Tomorrow”: The Moderating Role of Attitude toward Nonprofit Organizations on Donation Intention"
D. Song, D. Kim
International Journal of Nonprofit and Voluntary Sector Marketing
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2019
"Just-Right Feeling and Recycling Behavior: The role of regulatory focus, self-construal, and involvement"
S. Park, D. Song
Journal of Nonprofit & Public Sector Marketing
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2019
"Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level"
D. Kim, D. Song
Journal of Brand Management, volume 26, issue 3, p. 255–267
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2019
"Fostering beneficial consumer responses to in-feed sponsored posts"
C. Saenger, D. Song
Journal of Consumer Marketing, volume 36, issue 5
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2018
"Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media"
M. Kim, D. Song
Routledge, issue 1, p. 105-124
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2018
"Watch out when expectancy is violated: The effects of message presentation order for companies with inconsistent CSR"
H. Rim, Y. Park, D. Song
Journal of Marketing Communications
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2018
"Can Pokemon Go Catch Brand?: The fit effect of game characters and brands on efficacy of brand communication"
D. Kim, S. Kim, D. Song
Journal of Marketing Communications, volume 25, issue 6, p. 645-660
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2018
"When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type"
M. Kim, D. Song
International Journal of Advertising, volume 37, issue 1, p. 105-124
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2017
"The dilution effects of media strategy on brands' copromotion efficiency"
K. Byun, D. Song, M. Kim
Journal of Advertising Research, volume 52, issue 7, p. 207-226
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2017
"Corporate Message Strategies for Global CSR Campaigns: The Mediating Role of Perceptive Altruism"
D. Song, H. Rim
Corporate Communications: An International Journal, volume 22, issue 3, p. 383-400
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2016
"The Influence of Regulatory Focus on the Effect of Product Cues"
D. Song, C. Morton
Psychology & Marketing, volume 33, issue 11, p. 917-933
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2016
"How negative becomes less negative: Understanding the effects of comment valence and response sidedness in social media"
H. Rim, D. Song
Journal of Communication, volume 66, issue 3, p. 475-495
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2013
"The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: Effects of Prior Reputation and Blog Responsiveness"
D. Song, H. Rim
The International Journal of Strategic Communication, volume 7, issue 3, p. 165-185
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2013
"Balancing “We” and “I”: Self-Construal and an Alternative Method of Uniqueness Seeking"
D. Song, J. Lee
The Journal of Consumer Behaviour, volume 12, issue 6, p. 506-516
