Dr. Kendra Fowler
Professor
Management & Marketing
Williamson Hall 3351
phone: (330) 941-2013
Bio
Kendra Fowler is a Professor of Marketing at Youngstown State University. She obtained an M.B.A and Ph.D. (Marketing) from Kent State University. Her primary research interests include services marketing, advertising, and retailing. Dr. Fowler’s research appears in the Journal of Services Marketing, Journal of Advertising, Journal of Business Research, and Marketing Letters, among other prestigious peer-reviewed journals. In addition she serves on the editorial boards of the International Journal of Advertising and the Service Industries Journal.
Research Interests
services marketing
retailing
advertising
Teaching Interests
Services Marketing
Retailing
Marketing Management
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Education
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2011
Ph D, Marketing
Kent State University
Dissertation/Thesis Title — "An Expansion of Retail Site Selection Theory: Incorporating Managerial Intuition and Process Quality"
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1995
MBA, Marketing
Kent State University
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1993
BS, Fashion Merchandising
Kent State University
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Awards and Honors
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2018
Association of Marketing Theory and Practice
"Best in Track" Marketing Theory & Practice Conference
Awarded Best Paper in Integrated Marketing Communications Track at annual conference
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2018
Youngstown State University
Research Professorship
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2015
Youngstown State University
Research Professorship
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2013
Emerald Publishing
Emerald Literati Network Award for Excellence 2013
Each journal published by Emerald is invited to select a winner of the "Outstanding Paper" award and up to three "Highly Commended" awards from the previous year's volume. As these are chosen following consultation amongst the journal's editorial team, many of whom will be eminent academics or managers, the winning authors will know that their paper was one of the most impressive pieces of work the team will have seen throughout last year.
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2011
Kent State University
University Fellow
The University Fellowship is awarded annually to advanced doctoral students to recognize excellent scholarship and research potential. University Fellowship recipients are able to commit their time to dissertation research or writing. Each doctoral department/school is eligible to receive up to two University Fellowships. Approximately 15 University Fellowships are awarded each year.
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2010
Association of Marketing Theory and Practice Conference
"Best in Track" Association of Marketing Theory and Practice Conference
Awarded Best in Track in the Promotion, Retailing, Sales, and Sales Management track of the 2010 conference.
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Professional Positions
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2016 -
Youngstown State University
Associate Professor
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2011 - 2016
Youngstown State University
Assistant Professor
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2007 - 2011
Kent State University
Research Fellow
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2000 - 2007
Kent State University
Adjunct Faculty
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2000 - 2007
Independent Research Analyst
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1998 - 2000
Akron Beacon Journal
Senior Marketing Research Database Analyst
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1997 - 1998
Akron Beacon Journal
Marketing Research Analyst
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1996 - 1997
Akron Beacon Journal
Sales Analyst
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Intellectual Contributions
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2024
"Understanding the Application of Evolutionary Psychology in Consumer Behavior: A Review and Future Research Agenda"
F. Taheran, V. Thomas, K. Fowler, A. Mortazavi
Psychology & Marketing
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2023
"How Social Media Influencer Collaborations are Perceived by Consumers"
V. Thomas, K. Fowler, F. Taheran
Psychology & Marketing, volume 41, issue 1, p. 168-183
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2022
"Examining the Outcomes of Influencer Activism"
V. Thomas, K. Fowler
Journal of Business Research
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2022
"Influencer Marketing: A Scoping Review and a Look Ahead"
K. Fowler, V. Thomas
Journal of Marketing Management, volume 39, issue 11-12, p. 933-964
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2022
"Grocery Shopping before, during and after the Pandemic: A Qualitative Study"
E. Bridges, K. Fowler
Family & Consumer Sciences Research Journal, volume 51, issue 1, p. 35-50
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2020
"Turn the Other Cheek or an Eye for Eye: Exploring Brand-to-Brand Dialogue on Social Media"
V. Thomas, K. Fowler
Journal of Advertising, volume 50, issue 4, p. 441-460
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2020
"Close Encounters of the AI Kind: Use of AI Influencers as Brand Endorsers"
V. Thomas, K. Fowler
Journal of Advertising, volume 50, issue 1, p. 11-25
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2020
"Service Process Design and Management"
S. Rayburn, S. Anderson, K. Fowler
Routledge, p. 227-240 -
2020
"Innovative Service Environments"
K. Fowler
Routledge, p. 148-166 -
2020
"Celebrity influence on word of mouth: The interplay of power states and power expectations"
V. Thomas, K. Fowler, C. Saenger
Marketing Letters, volume 31, issue 1, p. 105-120
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2019
"Pay-What-You-Want with Charitable Giving Positively Impacts Retailers"
K. Fowler, V. Thomas
Journal of Services Marketing, volume 33, issue 3, p. 273-284
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2019
"Beyond Endorsements: The Effect of Celebrity Creative Directors on Consumers’ Attitudes toward the Advertisement"
K. Fowler, V. Thomas
Psychology & Marketing, volume 36, issue 11, p. 1003 -1013
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2018
"Enhancing Students' Marketing Information Literacy"
K. Fowler, V. Thomas, C. Saenger
Marketing Education Review, volume 29, issue 1, p. 52-64
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2016
"Business News as a Source of Information Literacy in Marketing"
K. Fowler, E. Bridges
Marketing Education Review, volume 27, issue 2, p. 97-103
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2016
"Exploring the Use of Managerial Intuition in Retail Site Selection"
K. Fowler
Service Industries Journal, volume 36, issue 5, p. 183-199
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2016
"Examining the Impact of Brand Transgressions on Consumers’ Perceptions of Celebrity Endorsers"
V. Thomas, K. Fowler
Journal of Advertising, volume 45, issue 4, p. 377-390.
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2015
"More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers"
V. Thomas, K. Fowler
Journal of Promotion Management, volume 21, issue 1, p. 207-222
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2015
"Creating a Professional Blog: An Experiential Classroom Exercise for Business Students"
K. Fowler, V. Thomas
Journal of Marketing Education, volume 37, issue 3, p. 181 -189
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2015
"A Content Analysis of Male Roles in Television Advertising: Do Traditional Roles Still Hold"
K. Fowler, V. Thomas
Journal of Marketing Communications, volume 21, issue 5, p. 356-371
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2013
"Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent"
V. Thomas, K. Fowler, P. Grimm
Journal of Consumer Affairs, volume 47, issue 3, p. 564-587
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2012
"Service Environment, Provider Mood, and Provider-Customer Interaction"
K. Fowler, E. Bridges
Managing Service Quality, volume 22, issue 2, p. 165-183
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2012
"An Experiential Exercise in Service Environment Design"
K. Fowler, E. Bridges
Journal of Marketing Education, volume 34, issue 2, p. 156-164
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2011
"The Implications of the FTC’s Clear and Conspicuous Standards for the Communication of Credit Card Information to Young Consumers"
V. Thomas, K. Fowler, R. Kolbe
Journal of Financial Services Marketing, volume 16, issue 3/4, p. 195-209
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2010
"Consumer Innovativeness: Impact on Expectations, Perceptions, and Choice among Retail Formats"
K. Fowler, E. Bridges
Journal of Retailing and Consumer Services, volume 17, issue 6, p. 492-500
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2009
"Consumer Expectations, Retail Perception and Choice"
E. Bridges, K. Fowler
Moving Forward with Service Quality, p. 27-29
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1993
"Reversal of Fortune"
F. Stein, K. Fowler
Entrepreneurial Strategy, p. 308-317
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Professional Service
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2023 - 2023
Other
Missouri State University -
2021 - present
Editorial Review Board Member
International Journal of Advertising -
2016 - present
Reviewer, Ad Hoc Reviewer
Sociological Forum -
2015 - present
Reviewer, Ad Hoc Reviewer
Journal of Service Theory and Practice -
2015 - present
Other
AMA Collegiate Conference Website Judge -
2013 - present
Other
American Marketing Association -
2011 - present
Editorial Review Board Member
Service Industries Journal -
2010 - 2015
Reviewer, Ad Hoc Reviewer
Managing Service Quality -
2010 - present
Reviewer, Conference Paper
Services and Retailing/Pricing Tracks, AMA Summer Educators’ Conference -
2010 - present
Reviewer, Conference Paper
Promotion/Retailing and Services Marketing Tracks, Marketing Theory and Practice Conference -
2008 - present
Reviewer, Journal Article
Service Industries Journal -
2001 - 2002
Officer, Treasurer
American Marketing Association (Akron/Canton OH Chapter) -
Unknown
Reviewer, Journal Article
Journal of Service Research -
Unknown
Reviewer, Journal Article
Clothing and Textiles Research Journal
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Public Service
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2014 - present
Board Member
Grow Youngstown
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