Dr. Christina Saenger

Associate Dean
Dr. Christina Saenger - profile photo

Dr. Christina Saenger

Associate Professor

Williamson College of Business Administration

Williamson Hall 3337

phone: (330) 941-7256

csaenger@ysu.edu

Research Interests

Consumer behavior in a social world; consumers' use of brands in identity construction and expression; cognitive processing of product and brand information.

Teaching Interests

Marketing; Social Media; Interactive Marketing; Consumer Behavior; Marketing Strategy; Marketing Management; Advertising & Promotions; Marketing Research.

  • Education
    • 2012

      Ph D, Marketing

      Kent State University

    • 2005

      MBA, Strategic Marketing

      University of Akron

    • 2003

      BA, Business & Organizational Communication

      University of Akron

  • Awards and Honors
    • April 2022

      Youngstown State University

      Distinguished Professorship Award in the area of Research

    • April 2022

      Youngstown State University

      Distinguished Professor designation

    • April 2021

      Youngstown State University

      Distinguished Professorship Award in the area of Teaching

    • March 2017

      Youngstown State University

      Distinguished Professorship Award in the area of Service

    • January 2017

      Youngstown State University

      Research Professorship Award

      Awarded 6 hours release time for research for AY 2017-2018.

    • February 2014

      University of Tennessee- Martin

      Most Influential Professor

      Selected by student athlete as Most Influential Professor.

    • June 2011

      AMA/Kent State University

      American Marketing Association Sheth Foundation Doctoral Consortium Fellow

      Selected to represent Kent State University's Marketing PhD program at a consortium on marketing research.

    • January 2011

      Kent State University

      Outstanding Graduate Student Teaching Award

      Awarded for highest student evaluations among PhD student teaching fellows.

    • May 2010

      Kent State University

      Dean's Best Paper Award

      Awarded for best PhD student research paper in marketing discipline.

  • Past History
    • 2022

      Youngstown State University

      Associate Dean, Williamson College of Business Administration

    • 2019

      Youngstown State University

      Associate Professor of Marketing

    • 2014

      Youngstown State University

      Assistant Professor of Marketing

    • 2012

      University of Tennessee - Martin

      Assistant Professor of Marketing

    • 2007

      Kent State University

      Teaching Fellow

    • 2003

      InfoCision Management Corporation

      Account Executive

    • 2003

      craver marcom, inc.

      New Business Coordinator

    • 2001

      AAA The Ohio Auto Club

      Customer Service Representative

  • Administrative Assignments
    • 2022 - present

      Associate Dean

  • Intellectual Contributions
    • 2021

      "How Limited Consumption Experiences Affect Word of Mouth"

      Marketing Letters, volume 32, issue 2, p. 149-163

    • 2021

      "An Extended Reciprocity Cycle of Gratitude: How Gratitude Strengthens Existing and Initiates New Customer Relationships"

      Psychology & Marketing, volume 38, issue 3, p. 564-576

    • 2020

      "Celebrity influence on word of mouth: The interplay of power states and power expectations"

      Marketing Letters, volume 31, issue 1, p. 105-120

    • 2019

      "Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat"

      European Journal of Marketing, volume 54, issue 4, p. 671-690

    • 2018

      "Feeling excluded? Join the crowd: How social exclusion affects perceptions of consumer-dense retail environments"

      Journal of Business Research, volume 120, p. 520-528

    • 2018

      "Enhancing Students' Marketing Information Literacy"

      Marketing Education Review, volume 29, issue 1, p. 52-64

    • 2017

      "Do You Want to Talk About It? When Word of Mouth Alleviates the Psychological Discomfort of Self-Threat"

      Psychology & Marketing, volume 34, issue 9, p. 894-903

    • 2017

      "The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations"

      Journal of Advertising, volume 46, issue 3, p. 424-439

    • 2016

      "Promoting or protecting my brand: The identity-expression and fear-of-imitation conflict"

      Journal of Consumer Marketing, volume 34, issue 1, p. 66-73

    • 2013

      "Associative and dissociative comparative advertising strategies in broadening brand positioning"

      Journal of Business Research, volume 67, issue 7, p. 1599-1566

    • 2013

      "Consumption-focused self-expression word of mouth: Scale development and its role in consumer research"

      Psychology & Marketing, volume 30, issue 11, p. 959-970

  • Professional Service
    • 2022 - present

      Editorial Review Board Member
      Journal of Advertising Research

    • 2019 - present

      Reviewer, Ad Hoc Reviewer
      Journal of Business Research

    • 2018 - present

      Editorial Review Board Member
      Journal of Consumer Marketing

    • Unknown

      Reviewer, Conference Paper
      Association for Consumer Research European Conference

    • 2017 - present

      Reviewer, Journal Article
      Journal of Consumer Marketing

    • Unknown

      Conference-Related
      American Marketing Association 2017 International Collegiate Conference
      New Orleans, Louisiana

    • 2017 - present

      Reviewer, Conference Paper
      American Marketing Association 2017 Summer Conference
      San Francisco, California

    • 2016 - present

      Reviewer, Journal Article
      European Journal of Marketing

    • 2015 - present

      Editorial Review Board Member
      Journal of Business and Economic Perspectives
      Martin, Tennessee

    • 2015 - 2015

      Session Chair
      Association for Consumer Research
      New Orleans, Louisiana

    • 2012 - 2012

      Reviewer, Ad Hoc Reviewer
      Journal of Consumer Research

    • 2011 - present

      Reviewer, Conference Paper
      Society for Consumer Psychology Winter Conference

    • 2009 - present

      Reviewer, Conference Paper
      Association for Consumer Research North American Conference