Dr. Christina Saenger
Associate Professor
Williamson College of Business Administration
Williamson Hall 3337
phone: (330) 941-7256
Research Interests
Consumer behavior in a social world; consumers' use of brands in identity construction and expression; cognitive processing of product and brand information.
Teaching Interests
Marketing; Social Media; Interactive Marketing; Consumer Behavior; Marketing Strategy; Marketing Management; Advertising & Promotions; Marketing Research.
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Education
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2012
Ph D, Marketing
Kent State University
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2005
MBA, Strategic Marketing
University of Akron
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2003
BA, Business & Organizational Communication
University of Akron
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Awards and Honors
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April 2022
Youngstown State University
Distinguished Professorship Award in the area of Research
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April 2022
Youngstown State University
Distinguished Professor designation
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April 2021
Youngstown State University
Distinguished Professorship Award in the area of Teaching
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March 2017
Youngstown State University
Distinguished Professorship Award in the area of Service
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January 2017
Youngstown State University
Research Professorship Award
Awarded 6 hours release time for research for AY 2017-2018.
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February 2014
University of Tennessee- Martin
Most Influential Professor
Selected by student athlete as Most Influential Professor.
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June 2011
AMA/Kent State University
American Marketing Association Sheth Foundation Doctoral Consortium Fellow
Selected to represent Kent State University's Marketing PhD program at a consortium on marketing research.
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January 2011
Kent State University
Outstanding Graduate Student Teaching Award
Awarded for highest student evaluations among PhD student teaching fellows.
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May 2010
Kent State University
Dean's Best Paper Award
Awarded for best PhD student research paper in marketing discipline.
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Past History
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2022
Youngstown State University
Associate Dean, Williamson College of Business Administration
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2019
Youngstown State University
Associate Professor of Marketing
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2014
Youngstown State University
Assistant Professor of Marketing
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2012
University of Tennessee - Martin
Assistant Professor of Marketing
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2007
Kent State University
Teaching Fellow
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2003
InfoCision Management Corporation
Account Executive
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2003
craver marcom, inc.
New Business Coordinator
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2001
AAA The Ohio Auto Club
Customer Service Representative
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Administrative Assignments
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2022 - present
Associate Dean
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Intellectual Contributions
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2021
"How Limited Consumption Experiences Affect Word of Mouth"
Marketing Letters, volume 32, issue 2, p. 149-163
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2021
"An Extended Reciprocity Cycle of Gratitude: How Gratitude Strengthens Existing and Initiates New Customer Relationships"
Psychology & Marketing, volume 38, issue 3, p. 564-576
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2020
"Celebrity influence on word of mouth: The interplay of power states and power expectations"
Marketing Letters, volume 31, issue 1, p. 105-120
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2019
"Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat"
European Journal of Marketing, volume 54, issue 4, p. 671-690
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2018
"Feeling excluded? Join the crowd: How social exclusion affects perceptions of consumer-dense retail environments"
Journal of Business Research, volume 120, p. 520-528
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2018
"Enhancing Students' Marketing Information Literacy"
Marketing Education Review, volume 29, issue 1, p. 52-64
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2017
"Do You Want to Talk About It? When Word of Mouth Alleviates the Psychological Discomfort of Self-Threat"
Psychology & Marketing, volume 34, issue 9, p. 894-903
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2017
"The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations"
Journal of Advertising, volume 46, issue 3, p. 424-439
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2016
"Promoting or protecting my brand: The identity-expression and fear-of-imitation conflict"
Journal of Consumer Marketing, volume 34, issue 1, p. 66-73
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2013
"Associative and dissociative comparative advertising strategies in broadening brand positioning"
Journal of Business Research, volume 67, issue 7, p. 1599-1566
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2013
"Consumption-focused self-expression word of mouth: Scale development and its role in consumer research"
Psychology & Marketing, volume 30, issue 11, p. 959-970
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Professional Service
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2022 - present
Editorial Review Board Member
Journal of Advertising Research -
2019 - present
Reviewer, Ad Hoc Reviewer
Journal of Business Research -
2018 - present
Editorial Review Board Member
Journal of Consumer Marketing -
Unknown
Reviewer, Conference Paper
Association for Consumer Research European Conference -
2017 - present
Reviewer, Journal Article
Journal of Consumer Marketing -
Unknown
Conference-Related
American Marketing Association 2017 International Collegiate Conference
New Orleans, Louisiana -
2017 - present
Reviewer, Conference Paper
American Marketing Association 2017 Summer Conference
San Francisco, California -
2016 - present
Reviewer, Journal Article
European Journal of Marketing -
2015 - present
Editorial Review Board Member
Journal of Business and Economic Perspectives
Martin, Tennessee -
2015 - 2015
Session Chair
Association for Consumer Research
New Orleans, Louisiana -
2012 - 2012
Reviewer, Ad Hoc Reviewer
Journal of Consumer Research -
2011 - present
Reviewer, Conference Paper
Society for Consumer Psychology Winter Conference -
2009 - present
Reviewer, Conference Paper
Association for Consumer Research North American Conference
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