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Dr. Christina Saenger
Associate Dean
Williamson College of Business Administration
Williamson Hall 3337
phone: (330) 941-7256
Bio
Christina Saenger is Associate Dean in the Williamson College of Business Administration. She earned her PhD in Marketing from Kent State University. Her research has appeared in journals such as the European Journal of Marketing, Journal of Advertising, Journal of Business Research, Marketing Letters, and Psychology & Marketing. She serves on the Editorial Review Boards of the Journal of Consumer Marketing and the Journal of Advertising Research. She has a professional background in client account management in the marketing and advertising fields.
Research Interests
consumer behavior in a social world, consumers' use of brands in identity construction and expression, cognitive processing of product and brand information
Teaching Interests
Marketing, Social Media, Interactive Marketing, Consumer Behavior, Marketing Strategy, Marketing Management, Advertising & Promotions, Marketing Research.
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2012
Ph D, Marketing
Kent State University
Dissertation/Thesis Title — "Attachment Style, Identity Congruence, and Gift Preference: A Dyadic Model of Gift Exchange"
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2005
MBA, Strategic Marketing
University of Akron
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2003
BA, Business & Organizational Communication
University of Akron
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2022
Youngstown State University
Distinguished Professor designation
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2022
Youngstown State University
Distinguished Professorship Award in the area of Research
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2021
Youngstown State University
Distinguished Professorship Award in the area of Teaching
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2017
Youngstown State University
Distinguished Professorship Award in the area of Service
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2017
Youngstown State University
Research Professorship Award
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2014
University of Tennessee- Martin
Most Influential Professor
Selected by student athlete as Most Influential Professor.
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2011
AMA/Kent State University
American Marketing Association Sheth Foundation Doctoral Consortium Fellow
Selected to represent Kent State University's Marketing PhD program at a consortium on marketing research.
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2011
Kent State University
Outstanding Graduate Student Teaching Award
Awarded for highest student evaluations among PhD student teaching fellows.
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2010
Kent State University
Dean's Best Paper Award
Awarded for best PhD student research paper in marketing discipline.
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2022 -
Youngstown State University
Associate Dean, Williamson College of Business Administration
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2019 -
Youngstown State University
Associate Professor of Marketing
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2014 - 2019
Youngstown State University
Assistant Professor of Marketing
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2012 - 2014
University of Tennessee - Martin
Assistant Professor of Marketing
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2007 - 2012
Kent State University
Teaching Fellow
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2003 - 2007
InfoCision Management Corporation
Account Executive
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2003 - 2003
craver marcom, inc.
New Business Coordinator
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2001 - 2002
AAA The Ohio Auto Club
Customer Service Representative
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2024 - present
Director
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2022 - present
Associate Dean
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2024
"Betrayed by AI: How perceived betrayal by a virtual assistant affects consumers’ purchase intentions for recommended products"
C. Saenger, C. Kuchmaner, P. Bateman
Journal of Business Research, Elsevier BV, volume 185, p. 114940
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2021
"How Limited Consumption Experiences Affect Word of Mouth"
C. Saenger, V. Thomas
Marketing Letters, volume 32, issue 2, p. 149-163
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2021
"An Extended Reciprocity Cycle of Gratitude: How Gratitude Strengthens Existing and Initiates New Customer Relationships"
D. Bock, V. Thomas, J. Wolter, C. Saenger, P. Xu
Psychology & Marketing, volume 38, issue 3, p. 564-576
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2020
"Celebrity influence on word of mouth: The interplay of power states and power expectations"
V. Thomas, K. Fowler, C. Saenger
Marketing Letters, volume 31, issue 1, p. 105-120
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2020
"Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat"
C. Saenger, V. Thomas, D. Bock
European Journal of Marketing, volume 54, issue 4, p. 671-690
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2019
"Fostering beneficial consumer responses to in-feed sponsored posts"
C. Saenger, D. Song
Journal of Consumer Marketing, volume 36, issue 5
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2020
"Feeling excluded? Join the crowd: How social exclusion affects perceptions of consumer-dense retail environments"
V. Thomas, C. Saenger
Journal of Business Research, volume 120, p. 520-528
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2019
"Enhancing Students' Marketing Information Literacy"
K. Fowler, V. Thomas, C. Saenger
Marketing Education Review, volume 29, issue 1, p. 52-64
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2017
"Do You Want to Talk About It? When Word of Mouth Alleviates the Psychological Discomfort of Self-Threat"
V. Thomas, C. Saenger, D. Bock
Psychology & Marketing, volume 34, issue 9, p. 894-903
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2017
"The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations"
C. Saenger, R. Jewell, J. Grigsby
Journal of Advertising, volume 46, issue 3, p. 424-439
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2017
"Promoting or protecting my brand: The identity-expression and fear-of-imitation conflict"
V. Thomas, C. Saenger
Journal of Consumer Marketing, volume 34, issue 1, p. 66-73
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2014
"Associative and dissociative comparative advertising strategies in broadening brand positioning"
R. Jewell, C. Saenger
Journal of Business Research, volume 67, issue 7, p. 1599-1566
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2013
"Consumption-focused self-expression word of mouth: Scale development and its role in consumer research"
C. Saenger, V. Thomas, J. Wiggins Johnson
Psychology & Marketing, volume 30, issue 11, p. 959-970
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2022 - present
Editorial Review Board Member
Journal of Advertising Research -
2019 - present
Reviewer, Ad Hoc Reviewer
Journal of Business Research -
2018 - present
Editorial Review Board Member
Journal of Consumer Marketing -
2016 - present
Reviewer, Journal Article
European Journal of Marketing -
2015 - present
Editorial Review Board Member
Journal of Business and Economic Perspectives -
2009 - present
Reviewer, Conference Paper
Association for Consumer Research North American Conference