Dr. Ying Wang

Professor
Dr. Ying Wang - profile photo

Dr. Ying Wang

Professor

Management & Marketing

Williamson Hall 3346

phone: (330) 941-1867

ywang01@ysu.edu

Bio

Dr. Ying Wang is a Professor of Marketing in the Williamson College of Business Administration, Youngstown State University. Dr. Wang earned both her Master and Ph.D. degrees from Kent State University. She has record of success as a scholar, instructor, and consultant in a variety of fields including digital marketing, international business, branding, social media, advertising and public relations. In particular, Dr. Wang has extensive teaching experiences with both in-person and online courses. She has also published in many high quality academic journals and served on a wide range of committees and initiatives inside and outside of YSU.

Research Interests

consumer behaviors and new technologies
social media marketing
mobile marketing/advertising
luxury brands and CSR
cross-cultural marketing communication

Teaching Interests

digital marketing
marketing concepts and practices
marketing communications
advertising and public relations

  • Education
    • 2006

      Ph D, Marketing Communication, Advertising, and New Media

      Kent State University

      Dissertation/Thesis Title — "Internet Use among International Students and Its Implications for Cross-Cultural Adaptation "

    • 1998

      MA, Media Management and Public Relations

      Kent State University

      Dissertation/Thesis Title — "How Three American Multinational Corporations (Goodyear, Eaton and TRW) Manage Their International Public Relations in China"

    • 1993

      BA, Advertising

      Renmin University of China

      Dissertation/Thesis Title — "Contemporary Advertising in China"

  • Professional Positions
    • 2012 -

      Youngstown State University

      Associate Professor

    • 2010 - 2013

      International Summer School, Renmin University of China, Beijing, China

      Visiting Professor

    • 2007 - 2012

      Youngstown State University

      Assistant Professor

    • 2007 - 2007

      Wichita State University, Wichita, KS

      Assistant Professor

    • 2001 - 2006

      Kent State University, Kent, Ohio

      Instructor

    • 1999 - 2001

      Levin Consulting, Beachwood, Ohio

      Marketing Consultant

    • 1998 - 1999

      Phoenix International, Washington, D.C.

      International Business Consultant

    • 1993 - 1996

      People's Daily, International Department, Global Times, Ceijing, China

      Editor and Reporter

  • Intellectual Contributions
    • 2022

      "Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector."

      T. Islam, M. Kwan, A. Ghaffer, Y. Wang, M. Mubarik, I. Ali, Z. Shahid, M. Rehmani, A. Sharma

      Journal of Global Scholars of Marketing Science, volume 1, issue 33, p. 107-132

    • 2021

      "Path to Sustainable Luxury Brand Consumption: Face Consciousness, Materialism, Pride, and Risk of Embarrassment"

      T. Islam, Y. Wang, A. A, N. Akhtar

      Journal of Consumer Marketing, volume 39, issue 1, p. 11-28

    • 2021

      "Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South Korea."

      Y. Wang, E. Genc

      American Marketing Science 2021 Annual Conference

    • 2020

      "Panic Buying in the COVID-19 Pandemic: A Multi-Country Examination"

      T. Islam, A. Hameed, A. Vikas, Y. Wang, N. Akhtar, S. Mubarik, X. Liang

      Journal of Retail and Consumer Services, volume 59

    • 2019

      "Aiming the Mobile Targets in a Cross-Cultural Context: Effects of Trust, Privacy Concerns, and Attitude"

      Y. Wang, E. Genc

      International Journal of Human-Computer Interaction, p. 227-238

    • 2018

      "Getting Instant Consumer Reponses: Reexamine the Role of Attitudes in the Mobile Advertising Context"

      Y. Wang, J. Jiang

      Journal of Digital & Social Media Marketing

    • 2018

      "Digital and Social Marketing: Sales and Social Media: Path to Effective Mobile Advertising in Asian Markets: Credibility, Entertainment, and Peer Influence."

      Y. Wang

      AMA Summer Academic Conference Proceedings, AMA

    • 2018

      "Path to effective mobile advertising in Asian markets: Credibility, entertainment and peer influence"

      Y. Wang, E. Genc

      Asia Pacific Journal of Marketing and Logistics

    • 2017

      "Information Technology and Employment: The Impact of Job Tasks and Worker Skills"

      G. Peng, Y. Wang, H. Han

      Journal of Industrial Relations

    • 2017

      "Credibility and Consumer Trust: The Keys to Mobile Advertising Success."

      Y. Wang

      The Business Review, Cambridge, volume 25, issue 1

    • 2016

      "Social stratification, materialism, post-materialism and consumption values: an empirical study of a Chinese sample"

      Y. Wang

      Asia Pacific Journal of Marketing and Logistics, volume 28, issue 4

    • 2014

      "How Does Sense of Virtual Community Impact Users’ Content Production in the Social Media Context?"

      Y. Wang, W. Lei

      Journal of Digital & Social Media Marketing, volume 2, issue 4, p. 366-381

    • 2013

      "Counterfeiting Luxury: Helper or Foes for Luxury Brands?"

      Y. Wang, Y. Song

      Journal of Global Marketing, volume 26, issue 4, p. 173-187

    • 2013

      "Does ethnic Internet use deter or promote cross-cultural adaptation?"

      Y. Wang

      Journal and Media and Communication Studies, volume 5, issue 7, p. 78-87

    • 2012

      "Why grassroots stars shine in the social media"

      S. Sun, Y. Wang

      Medien Journal, volume 4, p. 33-40

    • 2012

      "Online Consumer in China"

      Y. Wang, S. Sun

      Berkshire Publishing

    • 2011

      "The impact of technological embeddedness on household computer adoption."

      G. Peng, Y. Wang, R. Kasuganti

      Information Technology & People, volume 24, issue 4, p. 414–436

    • 2011

      "Technological embeddedness on household computer adoption"

      Y. Wang

      Information Technology & People/Emerald Group Publishing Limited, volume 24, issue 4, p. 414-436

    • 2011

      "Managing InternationaL Public Relations."

      Y. Wang, S. Sun

      ABC-CLIO and Praeger Publishers, volume 1

    • 2011

      "Communicating in the multichannel age: Interpersonal communication motivation, interaction involvement and channel affinity."

      S. Sun, G. Hullman, Y. Wang

      Journal of Media and Communication Studies, volume 3, issue 1, p. 7-15

    • 2011

      "Chinese Luxury Consumers: Motivation, Attitude and Behavior"

      Y. Wang, S. Sun, Y. Song

      Journal of Promotional Management, volume 17, issue 3, p. 345-359

    • 2010

      "Communicating in the multichannel age: Interpersonal communication motives, interaction involvement, and channel affinity."

      S. Sun, G. Hullman, Y. Wang

      60th annual International Communication Association, Singapore, volume 3, issue 1, p. 7 - 15

    • 2010

      "Why are they willing to pay big bucks?: Examining luxury consumption among Chinese consumers"

      Y. Wang, S. Sun, Y. Song

      Emerald Group Publishing Limited, volume 12

    • 2010

      "A Cross-Cultural Analysis of Online Advertising in China and U.S."

      S. Sun, Y. Wang

      11th conference of Communication Association of China

    • 2010

      "Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and the United States"

      Y. Wang, S. Sun

      International Journal of Arts and Sciences’ Academic Disciplines Conference

    • 2010

      "Modeling Online Advertising: A Cross-Cultural Comparison between China and Romania"

      Y. Wang, S. Sun

      Journal of Marketing Communication

    • 2010

      "Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and U.S."

      S. Sun, Y. Wang

      Journal of Global Marketing

    • 2010

      "Examining the Role of Beliefs and Attitudes in Online Advertising: A Comparison between the U.S. and Romania"

      Y. Wang, S. Sun

      International Marketing Review, volume 27, issue 1, p. 87-107

    • 2010

      "Assessing beliefs, attitudes, behavioral responses toward online advertising in three countries: China, Romania and the U.S."

      Y. Wang, S. Sun

      International Business Review

    • 2010

      "An Online Advertising Model: Comparing China and the U.S."

      Y. Wang, S. Sun

      Journal of Current Issues & Research in Advertising

    • 2009

      "Using the concept of hybridity to examine the effects of international advertising in China (EIAC)"

      Y. Wang, M. Toncar

      51st annual meeting of American Association for Chinese Studies, Rollins College, FL

    • 2009

      "Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and U.S."

      S. Sun, Y. Wang

      2009 Royal Bank International Research Seminar,

    • 2009

      "An Online Advertising Model: Comparing China and the U.S."

      Y. Wang

      2009 Cheung Kong GSB Marketing Research Forum,

    • 2009

      "The impact of technological embeddedness on household computer adoption"

      G. Peng, Y. Wang, R. Kasuganti

      Proceedings of the 4th Midwest United States Association for Information Systems Conference (MWAIS 2009)

    • 2009

      "Connect, Disconnect and Reconnect: How Chinese Students Adapt to a New Culture via the Net"

      Y. Wang

      VDM Publishing House: Germany

    • 2009

      "What does IMC mean in the global context?"

      Y. Wang

      Chicago Association of Direct Marketing Educational Foundation IMC Academic Roundtable conference in

    • 2009

      "Testing a model of Internet use among Chinese students and its implication for cross-cultural adaptation"

      Y. Wang, S. Sun, P. Haridakis

      Journal of Intercultural Communication, volume 20

    • 2009

      "Romanians’ Attitudes toward Online Advertising."

      Y. Wang, T. Wilkinson, T. Pop, S. Vaduva

      Marketing Management Journal

    • 2009

      "Examining Chinese Students’ Internet Use and Cross Cultural Adaptation: Does Loneliness Speak Much?"

      Y. Wang, s. Sun

      Asian Journal of Communication, volume 19, issue 1, p. 80-96

    • 2009

      "Examining Beliefs and Attitudes toward Online Advertising among Chinese Consumers"

      Y. Wang, S. Sun, W. Lei, M. Toncar

      Direct Marketing: An International Journal, volume 3, issue 1, p. 52-66

    • 2008

      "A cross-cultural comparison of attitudes toward online advertising: A two country comparison."

      Y. Wang, M. Toncar

      Conference proceedings of International Association of Business and Economics

    • 2008

      "Romanians’ perceptions of online advertising and its impact on online behavior"

      Y. Wang, T. Wilkinson

      American Marketing Association Summer Educators’ Conference Proceedings

    • 2008

      "Exploring Sense of Virtual Community and Its Relationship with Users’ Content Production in the Web 2.0 Context--A Case Study of a Video Sharing Website in China"

      W. Lei, Y. Wang

      Global Academy of Business and Economics Research annual conference

    • 2008

      "The effect of loneliness on cross-cultural adaptation among Chinese students"

      Y. Wang, S. Sun

      annual conference of International Communication Association

    • 2008

      "Reexamining ethnic media use in the Internet era"

      Y. Wang, X. Quan

      10th annual conference of All China Association of Communication

    • 2008

      "Glocalization: Insights on how American companies manage their international public relations in China."

      S. Sun, Y. Wang

      Shanghai, China: Fudan University Publisher, issue 2007-2008, p. 176-185

    • 2008

      "A Cross-Cultural Comparison of Attitudes toward Online Advertising in China and Romania"

      Y. Wang, M. Toncar

      Journal of Contemporary Business Issues, volume 16, issue 2

    • 2007

      "Individual differences, Internet motives, and cross-cultural adaptation."

      Y. Wang, P. Haridakis

    • 2007

      "International Multi-Channel Marketing Research"

      Y. Wang, W. Hauser, T. Wilkinson

      Praeger, volume 2, p. 26-47

  • Professional Service
    • 2024 - 2024


      McGraw Hill Business and Marketing Current Trends Symposium

    • 2021 - 2021

      Other
      FsCongress International Conference

    • 2021 - 2021

      Other
      Syeda Tayyaba Fasih, Ph.D. Dissertation Committee

    • 2019 - 2019

      Attendee, Meeting
      Ohio Marketing Academic Colloquium

    • 2019 - present

      Other
      Ohio Transfer Assurance Guide (TAG) faculty review

    • 2018 - 2018

      Other
      Ms. Xiaoshi Quan

    • 2018 - 2018

      Other
      Dr. Ebru Genc

    • 2018 - 2018

      Reviewer, Journal Article
      International Journal of the Emerging Market

    • 2018 - 2018

      Reviewer, Conference Paper
      Academy of International Business Conference

    • 2017 - 2019

      Attendee, Meeting
      World stride Online Discussion on Study Abroad

    • 2017 - 2017

      Attendee, Meeting
      Pearson Sim product evolution

    • 2017 - 2017

      Session Chair
      Economics, Finance, IT, Management, Marketing, MIS, International Business, Accounting, and Healthcare Management Research Conference

    • 2016 - 2016

      Other
      Dr. Ji Eun Park Tenure and Promotion at Cleveland State University

    • 2016 - 2016

      Reviewer, Conference Paper
      Asian Journal of Communication

    • 2014 - 2014

      Attendee, Meeting
      BCG International Business Forum

    • 2010 - 2010

      Reviewer, Journal Article
      Direct Marketing - An International Journal

    • 2010 - 2011

      Other
      International Public Relations Research Center at Fudan University

    • 2009 - 2015

      Other
      WCBA Insight Research Forum

    • 2009 - present

      Other
      PRSA Akron Chapter

    • Unknown

      Reviewer, Conference Paper
      Academy of International Business Conference

    • Unknown

      Other
      National Communication Association Annual Conference

  • Public Service
    • 2018 - 2018

      Guest Speaker
      Walsh Jesuit High School

    • 2018 - 2018


      LED3

    • 2008 - 2012

      Other
      PWG

    • 2007 - 2015

      Other
      Cleveland Chinese School

    • Unknown

      Other
      Greater Youngstown Area Chinese Association