We have one goal: branding
Branding is more than who we are as a University. Our brand is what defines the university to our audiences. Our marketing team is dedicated to positioning the University’s messaging and promotional work to celebrate faculty, student achievements and academic excellence. We let the world Know Y we are proud to be Youngstown State University.
We are proud to promote Youngstown State’s broad range of academic programs, close student-faculty interaction, internships offerings, high-level research and creative collaborations through different print and media activities. We are here to help in any of the following areas:
Marketing Strategy
Whether you are trying to reach prospective students for your program, or looking to an event, we've got you covered. Our team can create marketing plans that target your specific audience and turn your ideas into ROI's.
Branding Strategy
Branding is about exposing your audience to your message. We can help craft messaging, design and social media strategies into effective brand campaigns.
Digital Advertising
Higher Education is a highly competitive market, but digital advertising can give you the boost your marketing and branding strategies need to put your messages in front of the right audience. As part of these strategies, we can utilize online advertising tools to reach those audiences - and you don't need to break the bank to do so.
Print Advertising
Understanding print publication effectives means understanding impression and reach data. Our team understands both, and we can help you orchestrate a print campaign from design to publishing.
Vendor Consultation
There is no shortage of vendors that can provide marketing services for your area, let us help you navigate the pitch and the contract.
Printing Consultation
Printing on or off campus? Full-color or two color? Paper weight? Our Creative Services team can work with you to help assess your desired print projects and turn them into effective marketing materials.
Social Media Setup and Strategy
There are conversations taking place on social media right now about your program or area of expertise. You can be a voice in those conversations, we can help. Allow us to set you up on the right social platform and teach you best practices based on your choice. Learn more about social media...
Analysis of Outreach Performance Metrics
All activities online or in traditional marketing provide data points with your audiences. That data can be overwhelming, but we can provide data analysis to help you better understand what is working, and what's not.