Keeping our brand consistent

The brands that make an impact in the world, the brands you care about, all have one thing in common: The people behind them are thoughtful and consistent about the way they express the brand.

Your brand is everything YSU stands for in people's minds. It's shaped by every interaction they have with you or about you. You can create logos, write copy, build websites, run marketing campaigns and train staff – but communications and marketing teams can't directly control all of the touch points that affect what people think about YSU.

Click here to view the
Youngstown State Visual Identity Guide