Dr. Peter Reday

Associate Professor
Dr. Peter Reday - profile photo

Dr. Peter Reday

Associate Professor

Management & Marketing

Williamson Hall 3344

phone: (330) 941-3078

pareday@ysu.edu

Bio

After 20 years in the industrial marketing profession both domestic and international, I completed my PhD in Nanyang Technological University in Singapore. Since then I have taught at the university level for more than 17 years.

Research Interests

Practitioner-oriented industrial and international marketing topics

Teaching Interests

International Marketing and International Business, Industrial Marketing, Product Management, Professional Selling, Product Management, Marketing Concepts and Marketing Management.

  • Education
    • 2002

      Ph D, International Industrial Sales Management

      Nanyang Technological University

      Dissertation/Thesis Title — "Technology Sales Linker Characteristics as a Sales Performance Predictor in High Technology Industries"

    • 1977

      MS, International Management

      Thunderbird - The Garvin School of International Management

    • 1976

      Other

      George Mason University

    • 1973

      Other, Intensive Chinese Mandarin Language Training

      Defense Language Institute, West Coast

    • 1971

      BA

      Oakland University

  • Professional Positions
    • 2010 -

      Youngstown State University

      Associate Professor

    • 2005 - 2010

      Youngstown State University

      Assistant Professor

    • 2004 - 2004

      Southern California University of Professional Studies

      Adjunct Professor in Vietnam

    • 2003 - 2005

      Ashland University

      Assistant Professor of Marketing

    • 2002 - 2003

      Dunville Training

      Adjunct Professor in Penang, Malaysia

    • 1997 - 2001

      Ottawa University, Kansas

      Adjunct Professor in Singapore and Malaysia

    • 1997 - 2003

      Nanyang Technological University

      Teaching Fellow; Senior Tutor

    • 1995 - 1997

      First National Bank of Boston

      Assistant Vice President - Correspondent Banking - Sales

    • 1991 - 1994

      International Rectifier, Singapore, HQ in El Segundo, CA

      Regional Sales Manager - Asean; Manager of Order Management Systems; Area Marketing Manager - Pacific Region

    • 1990 - 1991

      Hammer's Plastic Recycling, Iowa Falls, Iowa

      Account Manager - Sales

    • 1988 - 1990

      Rigidyne Corporation, Simi Valley, CA

      Account Manager - Sales

    • 1984 - 1988

      Printronix Corporation, Hong Kong & Singapore, HQ CA

      Pacific Region Sales Manager; International Sales Support Manager

    • 1980 - 1984

      Data Products Corporation, Woodland Hills, CA

      Product Manager; Accounting Manager

    • 1979 - 1980

      Carnation Company, Los Angeles, CA

      Internal Auditor

    • 1978 - 1979

      Prudential Insurance Company, Los Angeles, CA

      Administrative Auditor

    • 1972 - 1975

      U S Army

      Chinese Linguist/Interrogator

  • Intellectual Contributions
    • 2023

      "INTERNATIONAL ENTRY STRATEGIES – A TACTICAL APPROACH"

      P. Reday, O. Genc, E. Ulusoy, A. Kos

      Journal of Academy of Business and Economics, volume 23, issue No 3, 2023, p. 42 - 59

    • 2022

      "INTERNATIONAL MARKET ENTRY STRATEGIES SELECTING FOREIGN DISTRIBUTORS"

      P. Reday, E. Ulusoy, D. Iyer, T. Ovaska, A. Kos

      Journal of Academy of Business and Economics

    • 2022

      "International Market Entry Strategies - Selecting Foreign Distributors"

      P. Reday, E. Ulusoy, D. Iyer, T. Ovaska, A. Kos

      Journal of Academy of Business and Economics, volume 22, issue 4, p. 16 - 30

    • 2019

      "COACHING SALES PRESENTATIONS - MODELS FOR ASKING PROBING QUESTIONS"

      P. Reday, A. Kos, P. Kassawat, F. Sole

      Journal of Academy of Business and Economics, volume 19, issue 1, p. 79 - 91

    • 2017

      "Consignment Inventory and Credit Terms as Sales Inducements for the Industrial Products Sales Person"

      P. Reday, A. Kos, P. Kassawat, F. Sole

      Journal of Academy of Business and Economics

    • 2016

      "BIG DATA VERSUS LITTLE AND THICK DATA AND THE MANUFACTURER’S REPRESENTATIVE"

      P. Reday, E. Ulusoy, A. Kos, M. Ragozine

      International Journal of Business Research, volume 16, issue 4, p. PP 19 - 28

    • 2016

      "A Framework for the Development of a Marketing Strategy: Synthesizing the Essential Factors Organizations Need to Consider"

      E. Ulusoy, P. Reday

      Review of Business Research, volume ume 16, issue Number 3, p. PP 41 - 50

    • 2016

      "3D Printing – A Tool for Industrial Products Sales People"

      P. Reday, I. Sirichakwal , M. Ragozine

      International Journal of Business Strategy, volume 12, issue 2, p. PP 75 - 84

    • 2015

      "Parallel Product and Production Road Maps: The Keys to CRM through Closer Customer-Supplier Collaboration?"

      P. Reday, T. Steyn, A. Kos, J. Harrington

      International Journal of Business Strategy, volume 15, issue 3, 2015, p. 33 - 43

    • 2015

      "MANUFACTURERS’ REPRESENTATIVES AS A SOLUTION TO DISTRIBUTOR DISINTERMEDIATED INDUCED CHANNEL CONFLICT"

      P. Reday, T. Steyn, A. Guiffrida

      International Journal of Business Research, volume 15, issue 3, 2015, p. 55 - 61

    • 2015

      "Modeling Delivery Performance in Make-to-Order Supply Chains"

      A. Guiffrida, T. Ngniatedema, P. Reday

      Midwest Decisions Science Institute Conference

    • 2014

      "An Augmented Sales Presentation Model for Industrial Products Sales People"

      P. Reday, A. Kos, R. Counts, M. Vlad, A. Boyle

      Review of Business Research, volume 14, issue Number 3, p. 87 - 94

    • 2014

      "A Services Marketing Mix For The Short Term International Study Tour"

      P. Reday, D. Steyn, T. Billiot

      International Journal of Business Research, volume 14, issue 3, p. 29 - 36

    • 2013

      "Study Tour Objective: Experiential Learning in Developing Entry Level International Business People"

      P. Reday, R. Counts

      International Journal of Business Research, volume 13, issue 4, p. 137-142

    • 2013

      "Short Term Study Tours A Case Study: Marketing The Two Week Study Tour"

      P. Reday, R. Counts, L. Zielke, A. Boyle

      International Journal of Business Research, volume 13, issue 3, p. 125-132

    • 2013

      "A Services Perspective on the Short-Term International Study Tour"

      P. Reday, T. Billiot, T. Steyn

      MMA Fall Educators Conference

    • 2008

      "An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople"

      P. Reday, R. Marshall, A. Parasuraman

      Industrial Marketing Management, volume 38, issue 2009, p. 838-844

    • 2008

      "Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour"

      P. Sharma, R. Marshall, P. Reday, W. Na

      Journal of Marketing Management, volume ume 26, issue 1-2, p. 163-180

    • 2008

      "The Pattern of Purchase Influence in Internet-Enabled Industrial Buying Centers"

      P. Reday, R. Marshall

      Review of Business Research, volume 8, issue 5, p. 189-197

    • 2007

      "Response-time measurement of group purchasing-decision power structures"

      R. Marshall, P. Reday, N. Woonbong, . Agrawal

      Journal of Business Research, volume 60, issue 7, p. 711-719

    • 2007

      "The impact of sales force automation technology on relationship building of insurance agents in Singapore"

      P. Reday, R. Marshall

      International Journal of Business Strategy/ International Academy of Business and Economics, volume 7, issue 1

    • 2007

      "Internet-enabled youth and power in family decisions"

      R. Marshall, P. Reday

      Young Consumers: Insight and Ideas for Responsible Marketers, volume 8, issue 3, p. 177-183

    • 2005

      "FTAA and Liberalization: Institutional Issues"

      S. Venkataramany, B. Bhasin, P. Reday

      Institute for Behavioural and Applied Management, IBAM Thirteen Conference

    • 2003

      "Academic vs Small Business Research"

      J. Stoner, P. Reday

      International Council for Small Business

    • 2002

      "Technology Transfer, The role of the Linker"

      R. Marshall, P. Reday

      International Journal of Technology Transfer and Commercialisation/Inderscience Publishers, volume 1, issue 1-2/2002, p. 173-186

    • 2001

      "Technology Transfer in Marketing Exchanges: The characteristics of the Technology Linkler"

      R. Marshall, P. Reday

      Journal ofEuromarketing/, volume 10, issue 2, 2001, p. 49-66

  • Professional Service
    • Unknown

      Reviewer, Conference Paper
      Academy of Marketing Science Annual Conference

    • Unknown

      Reviewer, Conference Paper
      2008 AMA Winter Marketing Educators' Conference

    • Unknown

      Reviewer, Journal Article
      Journal of Business Research - "Social Networks and Firm Performance:

    • 2006 - 2007

      Reviewer, Conference Paper
      2007 AMA Winter Marketing Educators' Conference

    • 2005 - 2006

      Reviewer, Conference Paper
      2006 AMA Summer Marketing Educators' Conference

    • Unknown

      Reviewer, Book
      Business to Business Marketing, 2ed by Vitale, Giglierano and Pfoertsch

    • Unknown

      Reviewer, Book
      Business Marketing Management by Hutt and Speh

  • Public Service
    • 2015 - present

      Other
      Montessori of Mahoning Valley

    • 2014 - present

      Other
      Litco International

    • 2006 - 2019

      Other
      Re Cross Blood Donor