Dr. Peter Reday

Associate Professor
Dr. Peter Alan Reday - profile photo

Dr. Peter Alan Reday

Assistant Professor

Marketing

Williamson College of Business 3344

phone: (330) 941-3078

pareday@ysu.edu

Bio

After 20 years in the industrial marketing profession both domestic and international, completed my PhD in Nanyang Technological University in Singapore. Since then I have taught at the university level for more than 17 years.

Research Interests

Practitioner-oriented industrial and international marketing topics

Teaching Interests

International Marketing and International Business, Industrial Marketing, Product Management, Professional Selling, Product Management, Marketing Concepts and Marketing Management.

  • Education
    • 2002

      Ph D, International Industrial Sales Management

      Nanyang Technological University

    • 1977

      MS, International Management

      Thunderbird - The Garvin School of International Management

    • 1976

      Other

      George Mason University

    • 1973

      Other, Intensive Chinese Mandarin Language Training

      Defense Language Institute, West Coast

    • 1971

      BA

      Oakland University

  • Past History
    • 2010

      Youngstown State University

      Associate Professor

    • 2005

      Youngstown State University

      Assistant Professor

    • 2004

      Southern California University of Professional Studies

      Adjunct Professor in Vietnam

    • 2003

      Ashland University

      Assistant Professor of Marketing

    • 2002

      Dunville Training

      Adjunct Professor in Penang, Malaysia

    • 1997

      Ottawa University, Kansas

      Adjunct Professor in Singapore and Malaysia

    • 1997

      Nanyang Technological University

      Teaching Fellow; Senior Tutor

    • 1995

      First National Bank of Boston

      Assistant Vice President - Correspondent Banking - Sales

    • 1991

      International Rectifier, Singapore, HQ in El Segundo, CA

      Regional Sales Manager - Asean; Manager of Order Management Systems; Area Marketing Manager - Pacific Region

    • 1990

      Hammer's Plastic Recycling, Iowa Falls, Iowa

      Account Manager - Sales

    • 1988

      Rigidyne Corporation, Simi Valley, CA

      Account Manager - Sales

    • 1984

      Printronix Corporation, Hong Kong & Singapore, HQ CA

      Pacific Region Sales Manager; International Sales Support Manager

    • 1980

      Data Products Corporation, Woodland Hills, CA

      Product Manager; Accounting Manager

    • 1979

      Carnation Company, Los Angeles, CA

      Internal Auditor

    • 1978

      Prudential Insurance Company, Los Angeles, CA

      Administrative Auditor

    • 1972

      U S Army

      Chinese Linguist/Interrogator

  • Intellectual Contributions
    • 2019

      "COACHING SALES PRESENTATIONS - MODELS FOR ASKING PROBING QUESTIONS"

      Journal of Academy of Business and Economics, volume 19, issue 1, p. 79 - 91

    • 2017

      "Consignment Inventory and Credit Terms as Sales Inducements for the Industrial Products Sales Person"

      Journal of Academy of Business and Economics

    • 2016

      "BIG DATA VERSUS LITTLE AND THICK DATA AND THE MANUFACTURER’S REPRESENTATIVE"

      International Journal of Business Research, volume 16, issue 4, p. PP 19 - 28

    • 2016

      "A Framework for the Development of a Marketing Strategy: Synthesizing the Essential Factors Organizations Need to Consider"

      Review of Business Research, volume ume 16, issue Number 3, p. PP 41 - 50

    • 2016

      "3D Printing – A Tool for Industrial Products Sales People"

      International Journal of Business Strategy, volume 12, issue 2, p. PP 75 - 84

    • 2015

      "Parallel Product and Production Road Maps: The Keys to CRM through Closer Customer-Supplier Collaboration?"

      International Journal of Business Strategy, volume 15, issue 3, 2015, p. 33 - 43

    • 2015

      "MANUFACTURERS’ REPRESENTATIVES AS A SOLUTION TO DISTRIBUTOR DISINTERMEDIATED INDUCED CHANNEL CONFLICT"

      International Journal of Business Research, volume 15, issue 3, 2015, p. 55 - 61

    • 2015

      "Modeling Delivery Performance in Make-to-Order Supply Chains"

      Midwest Decisions Science Institute Conference

    • 2014

      "An Augmented Sales Presentation Model for Industrial Products Sales People"

      Review of Business Research, volume 14, issue Number 3, p. 87 - 94

    • 2014

      "A Services Marketing Mix For The Short Term International Study Tour"

      International Journal of Business Research, volume 14, issue 3, p. 29 - 36

    • 2013

      "Study Tour Objective: Experiential Learning in Developing Entry Level International Business People"

      International Journal of Business Research, volume 13, issue 4, p. 137-142

    • 2013

      "Short Term Study Tours A Case Study: Marketing The Two Week Study Tour"

      International Journal of Business Research, volume 13, issue 3, p. 125-132

    • 2013

      "A Services Perspective on the Short-Term International Study Tour"

      MMA Fall Educators Conference

    • 2008

      "An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople"

      Industrial Marketing Management, volume 38, issue 2009, p. 838-844

    • 2008

      "Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour"

      Journal of Marketing Management, volume ume 26, issue 1-2, p. 163-180

    • 2008

      "The Pattern of Purchase Influence in Internet-Enabled Industrial Buying Centers"

      Review of Business Research, volume 8, issue 5, p. 189-197

    • 2007

      "The impact of sales force automation technology on relationship building of insurance agents in Singapore"

      International Journal of Business Strategy/ International Academy of Business and Economics, volume 7, issue 1

    • 2007

      "Internet-enabled youth and power in family decisions"

      Young Consumers: Insight and Ideas for Responsible Marketers, volume 8, issue 3, p. 177-183

    • 2005

      "FTAA and Liberalization: Institutional Issues"

      Institute for Behavioural and Applied Management, IBAM Thirteen Conference

    • 2003

      "Academic vs Small Business Research"

      International Council for Small Business

    • 2002

      "Technology Transfer, The role of the Linker"

      International Journal of Technology Transfer and Commercialisation/Inderscience Publishers, volume 1, issue 1-2/2002, p. 173-186

    • 2001

      "Technology Transfer in Marketing Exchanges: The characteristics of the Technology Linkler"

      Journal ofEuromarketing/, volume 10, issue 2, 2001, p. 49-66

  • Professional Service
    • Unknown

      Reviewer, Conference Paper
      Academy of Marketing Science Annual Conference

    • Unknown

      Reviewer, Conference Paper
      2008 AMA Winter Marketing Educators' Conference
      Austin, Texas

    • Unknown

      Reviewer, Journal Article
      Journal of Business Research - "Social Networks and Firm Performance:

    • 2006 - 2007

      Reviewer, Conference Paper
      2007 AMA Winter Marketing Educators' Conference
      San Diego, California

    • 2005 - 2006

      Reviewer, Conference Paper
      2006 AMA Summer Marketing Educators' Conference

    • Unknown

      Reviewer, Book
      Business to Business Marketing, 2ed by Vitale, Giglierano and Pfoertsch

    • Unknown

      Reviewer, Book
      Business Marketing Management by Hutt and Speh

  • Public Service
    • 2015 - present

      Other
      Montessori of Mahoning Valley
      Youngstown, Ohio

    • 2014 - present

      Other
      Litco International
      Vienna, Ohio

    • 2006 - 2019

      Other
      Re Cross Blood Donor