Dr. Peter Reday
Associate Professor
Management & Marketing
Williamson Hall 3344
phone: (330) 941-3078
Bio
After 20 years in the industrial marketing profession both domestic and international, I completed my PhD in Nanyang Technological University in Singapore. Since then I have taught at the university level for more than 17 years.
Research Interests
Practitioner-oriented industrial and international marketing topics
Teaching Interests
International Marketing and International Business, Industrial Marketing, Product Management, Professional Selling, Product Management, Marketing Concepts and Marketing Management.
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Education
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2002
Ph D, International Industrial Sales Management
Nanyang Technological University
Dissertation/Thesis Title — "Technology Sales Linker Characteristics as a Sales Performance Predictor in High Technology Industries"
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1977
MS, International Management
Thunderbird - The Garvin School of International Management
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1976
Other
George Mason University
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1973
Other, Intensive Chinese Mandarin Language Training
Defense Language Institute, West Coast
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1971
BA
Oakland University
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Professional Positions
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Youngstown State University
Associate Professor
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-2010
Youngstown State University
Assistant Professor
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-2004
Southern California University of Professional Studies
Adjunct Professor in Vietnam
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-2005
Ashland University
Assistant Professor of Marketing
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-2003
Dunville Training
Adjunct Professor in Penang, Malaysia
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-2001
Ottawa University, Kansas
Adjunct Professor in Singapore and Malaysia
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-2003
Nanyang Technological University
Teaching Fellow; Senior Tutor
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-1997
First National Bank of Boston
Assistant Vice President - Correspondent Banking - Sales
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-1994
International Rectifier, Singapore, HQ in El Segundo, CA
Regional Sales Manager - Asean; Manager of Order Management Systems; Area Marketing Manager - Pacific Region
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-1991
Hammer's Plastic Recycling, Iowa Falls, Iowa
Account Manager - Sales
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-1990
Rigidyne Corporation, Simi Valley, CA
Account Manager - Sales
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-1988
Printronix Corporation, Hong Kong & Singapore, HQ CA
Pacific Region Sales Manager; International Sales Support Manager
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-1984
Data Products Corporation, Woodland Hills, CA
Product Manager; Accounting Manager
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-1980
Carnation Company, Los Angeles, CA
Internal Auditor
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-1979
Prudential Insurance Company, Los Angeles, CA
Administrative Auditor
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-1975
U S Army
Chinese Linguist/Interrogator
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Intellectual Contributions
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2023
"INTERNATIONAL ENTRY STRATEGIES – A TACTICAL APPROACH"
P. Reday, O. Genc, E. Ulusoy, A. Kos
Journal of Academy of Business and Economics, volume 23, issue No 3, 2023, p. 42 - 59
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2022
"INTERNATIONAL MARKET ENTRY STRATEGIES SELECTING FOREIGN DISTRIBUTORS"
P. Reday, E. Ulusoy, D. Iyer, T. Ovaska, A. Kos
Journal of Academy of Business and Economics -
2022
"International Market Entry Strategies - Selecting Foreign Distributors"
P. Reday, E. Ulusoy, D. Iyer, T. Ovaska, A. Kos
Journal of Academy of Business and Economics, volume 22, issue 4, p. 16 - 30
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2019
"COACHING SALES PRESENTATIONS - MODELS FOR ASKING PROBING QUESTIONS"
P. Reday, A. Kos, P. Kassawat, F. Sole
Journal of Academy of Business and Economics, volume 19, issue 1, p. 79 - 91
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2017
"Consignment Inventory and Credit Terms as Sales Inducements for the Industrial Products Sales Person"
P. Reday, A. Kos, P. Kassawat, F. Sole
Journal of Academy of Business and Economics -
2016
"BIG DATA VERSUS LITTLE AND THICK DATA AND THE MANUFACTURER’S REPRESENTATIVE"
P. Reday, E. Ulusoy, A. Kos, M. Ragozine
International Journal of Business Research, volume 16, issue 4, p. PP 19 - 28
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2016
"A Framework for the Development of a Marketing Strategy: Synthesizing the Essential Factors Organizations Need to Consider"
E. Ulusoy, P. Reday
Review of Business Research, volume ume 16, issue Number 3, p. PP 41 - 50
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2016
"3D Printing – A Tool for Industrial Products Sales People"
P. Reday, I. Sirichakwal , M. Ragozine
International Journal of Business Strategy, volume 12, issue 2, p. PP 75 - 84
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2015
"Parallel Product and Production Road Maps: The Keys to CRM through Closer Customer-Supplier Collaboration?"
P. Reday, T. Steyn, A. Kos, J. Harrington
International Journal of Business Strategy, volume 15, issue 3, 2015, p. 33 - 43
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2015
"MANUFACTURERS’ REPRESENTATIVES AS A SOLUTION TO DISTRIBUTOR DISINTERMEDIATED INDUCED CHANNEL CONFLICT"
P. Reday, T. Steyn, A. Guiffrida
International Journal of Business Research, volume 15, issue 3, 2015, p. 55 - 61
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2015
"Modeling Delivery Performance in Make-to-Order Supply Chains"
A. Guiffrida, T. Ngniatedema, P. Reday
Midwest Decisions Science Institute Conference -
2014
"An Augmented Sales Presentation Model for Industrial Products Sales People"
P. Reday, A. Kos, R. Counts, M. Vlad, A. Boyle
Review of Business Research, volume 14, issue Number 3, p. 87 - 94 -
2014
"A Services Marketing Mix For The Short Term International Study Tour"
P. Reday, D. Steyn, T. Billiot
International Journal of Business Research, volume 14, issue 3, p. 29 - 36
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2013
"Study Tour Objective: Experiential Learning in Developing Entry Level International Business People"
P. Reday, R. Counts
International Journal of Business Research, volume 13, issue 4, p. 137-142 -
2013
"Short Term Study Tours A Case Study: Marketing The Two Week Study Tour"
P. Reday, R. Counts, L. Zielke, A. Boyle
International Journal of Business Research, volume 13, issue 3, p. 125-132 -
2013
"A Services Perspective on the Short-Term International Study Tour"
P. Reday, T. Billiot, T. Steyn
MMA Fall Educators Conference -
2008
"An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople"
P. Reday, R. Marshall, A. Parasuraman
Industrial Marketing Management, volume 38, issue 2009, p. 838-844
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2008
"Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour"
P. Sharma, R. Marshall, P. Reday, W. Na
Journal of Marketing Management, volume ume 26, issue 1-2, p. 163-180
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2008
"The Pattern of Purchase Influence in Internet-Enabled Industrial Buying Centers"
P. Reday, R. Marshall
Review of Business Research, volume 8, issue 5, p. 189-197
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2007
"Response-time measurement of group purchasing-decision power structures"
R. Marshall, P. Reday, N. Woonbong, . Agrawal
Journal of Business Research, volume 60, issue 7, p. 711-719
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2007
"The impact of sales force automation technology on relationship building of insurance agents in Singapore"
P. Reday, R. Marshall
International Journal of Business Strategy/ International Academy of Business and Economics, volume 7, issue 1
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2007
"Internet-enabled youth and power in family decisions"
R. Marshall, P. Reday
Young Consumers: Insight and Ideas for Responsible Marketers, volume 8, issue 3, p. 177-183
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2005
"FTAA and Liberalization: Institutional Issues"
S. Venkataramany, B. Bhasin, P. Reday
Institute for Behavioural and Applied Management, IBAM Thirteen Conference -
2003
"Academic vs Small Business Research"
J. Stoner, P. Reday
International Council for Small Business -
2002
"Technology Transfer, The role of the Linker"
R. Marshall, P. Reday
International Journal of Technology Transfer and Commercialisation/Inderscience Publishers, volume 1, issue 1-2/2002, p. 173-186
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2001
"Technology Transfer in Marketing Exchanges: The characteristics of the Technology Linkler"
R. Marshall, P. Reday
Journal ofEuromarketing/, volume 10, issue 2, 2001, p. 49-66
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Professional Service
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Unknown
Reviewer, Conference Paper
Academy of Marketing Science Annual Conference -
Unknown
Reviewer, Conference Paper
2008 AMA Winter Marketing Educators' Conference -
Unknown
Reviewer, Journal Article
Journal of Business Research - "Social Networks and Firm Performance: -
2006 - 2007
Reviewer, Conference Paper
2007 AMA Winter Marketing Educators' Conference -
2005 - 2006
Reviewer, Conference Paper
2006 AMA Summer Marketing Educators' Conference -
Unknown
Reviewer, Book
Business to Business Marketing, 2ed by Vitale, Giglierano and Pfoertsch -
Unknown
Reviewer, Book
Business Marketing Management by Hutt and Speh
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Public Service
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2015 - present
Other
Montessori of Mahoning Valley -
2014 - present
Other
Litco International -
2006 - 2019
Other
Re Cross Blood Donor
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