Social Media Campaigns Minor

Twitter. Snapchat. Instagram. YouTube. Learn to use social media platforms to create effective communication strategies within an organization or business.

What You'll Study

The Social Media Campaigns minor will introduce you to one of the fastest-growing marketing and communications strategies, as businesses become increasingly more "social" in their everyday operations.

You'll learn best practices and strategies through courses that focus on media relations writing and campaigns, designing communication research, and computer-mediated communication. You'll not only study under an expert faculty, but you'll have the opportunity to gain real-world, practical experience by creating a social media campaign for an event on campus or in the community.