Social Media Campaigns Minor

Twitter. Snapchat. Instagram. YouTube. Learn to use social media platforms to create effective communication strategies within an organization or business.

What You'll Study

The Social Media Campaigns minor will introduce you to one of fastest growing marketing and communications strategies, as businesses become increasingly more "social" in their everyday operations.

You'll learn best practices and strategies through courses that focus on media relations writing and campaigns, designing communication research and computer-mediated communication. You'll not only study under an expert faculty, but you'll have the opportunity to gain real-world, practical experience by creating a social media campaign for an event on campus or in the community.


One More Thing

Our new minor introduces students to various social media outlets and how to use them to communicate with various audiences. It also teaches them how to build effective communication strategies, how to implement those strategies and how to measure the effectiveness of those strategies. We also teach students how to do research using social media.”

Adam Earnheardt, Chair and Associate Professor of Communications