Digital Marketing Strategies
Digital Marketing is the promotion of products or brands using multiple channels, technologies, and electronic media (e.g., email, websites, social media, text messaging, instant messaging, video, apps, and podcasts) that allow an organization to analyze campaigns, content, and strategy.
A certificate in digital marketing strategy integrates digital technology and marketing to prepare students for new and emerging jobs related to analytics, blogging, search engine optimization, e-detailing, site design, Internet research, digital demographics, personalization, customer relationship management, information architecture, social media, e-commerce, and media design.
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