Dr. Christina Saenger
Associate Dean
Williamson College of Business Administration
Williamson Hall 3337
phone: (330) 941-7256
Bio
Christina Saenger is Associate Dean in the Williamson College of Business Administration. She earned her PhD in Marketing from Kent State University. Her research has appeared in journals such as the European Journal of Marketing, Journal of Advertising, Journal of Business Research, Marketing Letters, and Psychology & Marketing. She serves on the Editorial Review Boards of the Journal of Consumer Marketing and the Journal of Advertising Research. She has a professional background in client account management in the marketing and advertising fields.
Research Interests
consumer behavior in a social world
consumers' use of brands in identity construction and expression
cognitive processing of product and brand information
Teaching Interests
Marketing, Social Media, Interactive Marketing, Consumer Behavior, Marketing Strategy, Marketing Management, Advertising & Promotions, Marketing Research.