Dr. Christina Saenger

Associate Dean
Dr. Christina Saenger - profile photo

Dr. Christina Saenger

Associate Dean

Williamson College of Business Administration

Williamson Hall 3337

phone: (330) 941-7256

csaenger@ysu.edu

Bio

Christina Saenger is Associate Dean in the Williamson College of Business Administration. She earned her PhD in Marketing from Kent State University. Her research has appeared in journals such as the European Journal of Marketing, Journal of Advertising, Journal of Business Research, Marketing Letters, and Psychology & Marketing. She serves on the Editorial Review Boards of the Journal of Consumer Marketing and the Journal of Advertising Research. She has a professional background in client account management in the marketing and advertising fields.

Research Interests

consumer behavior in a social world
consumers' use of brands in identity construction and expression
cognitive processing of product and brand information

Teaching Interests

Marketing, Social Media, Interactive Marketing, Consumer Behavior, Marketing Strategy, Marketing Management, Advertising & Promotions, Marketing Research.

  • Education
    • 2012

      Ph D, Marketing

      Kent State University

    • 2005

      MBA, Strategic Marketing

      University of Akron

    • 2003

      BA, Business & Organizational Communication

      University of Akron

  • Awards and Honors
    • May 2022

      Youngstown State University

      Distinguished Professor designation

    • April 2022

      Youngstown State University

      Distinguished Professorship Award in the area of Research

    • April 2021

      Youngstown State University

      Distinguished Professorship Award in the area of Teaching

    • March 2017

      Youngstown State University

      Distinguished Professorship Award in the area of Service

    • January 2017

      Youngstown State University

      Research Professorship Award

    • February 2014

      University of Tennessee- Martin

      Most Influential Professor

      Selected by student athlete as Most Influential Professor.

    • June 2011

      AMA/Kent State University

      American Marketing Association Sheth Foundation Doctoral Consortium Fellow

      Selected to represent Kent State University's Marketing PhD program at a consortium on marketing research.

    • January 2011

      Kent State University

      Outstanding Graduate Student Teaching Award

      Awarded for highest student evaluations among PhD student teaching fellows.

    • May 2010

      Kent State University

      Dean's Best Paper Award

      Awarded for best PhD student research paper in marketing discipline.

  • Past History
    • 2022

      Youngstown State University

      Associate Dean, Williamson College of Business Administration

    • 2019

      Youngstown State University

      Associate Professor of Marketing

    • 2014

      Youngstown State University

      Assistant Professor of Marketing

    • 2012

      University of Tennessee - Martin

      Assistant Professor of Marketing

    • 2007

      Kent State University

      Teaching Fellow

    • 2003

      InfoCision Management Corporation

      Account Executive

    • 2003

      craver marcom, inc.

      New Business Coordinator

    • 2001

      AAA The Ohio Auto Club

      Customer Service Representative

  • Administrative Assignments
    • 2022 - present

      Associate Dean

  • Intellectual Contributions
    • 2021

      "How Limited Consumption Experiences Affect Word of Mouth"

      Marketing Letters, volume 32, issue 2, p. 149-163

    • 2021

      "An Extended Reciprocity Cycle of Gratitude: How Gratitude Strengthens Existing and Initiates New Customer Relationships"

      Psychology & Marketing, volume 38, issue 3, p. 564-576

    • 2020

      "Celebrity influence on word of mouth: The interplay of power states and power expectations"

      Marketing Letters, volume 31, issue 1, p. 105-120

    • 2019

      "Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat"

      European Journal of Marketing, volume 54, issue 4, p. 671-690

    • 2019

      "Fostering beneficial consumer responses to in-feed sponsored posts"

      Journal of Consumer Marketing, volume 36, issue 5

    • 2018

      "Feeling excluded? Join the crowd: How social exclusion affects perceptions of consumer-dense retail environments"

      Journal of Business Research, volume 120, p. 520-528

    • 2018

      "Enhancing Students' Marketing Information Literacy"

      Marketing Education Review, volume 29, issue 1, p. 52-64

    • 2017

      "Do You Want to Talk About It? When Word of Mouth Alleviates the Psychological Discomfort of Self-Threat"

      Psychology & Marketing, volume 34, issue 9, p. 894-903

    • 2017

      "The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations"

      Journal of Advertising, volume 46, issue 3, p. 424-439

    • 2016

      "Promoting or protecting my brand: The identity-expression and fear-of-imitation conflict"

      Journal of Consumer Marketing, volume 34, issue 1, p. 66-73

    • 2013

      "Associative and dissociative comparative advertising strategies in broadening brand positioning"

      Journal of Business Research, volume 67, issue 7, p. 1599-1566

    • 2013

      "Consumption-focused self-expression word of mouth: Scale development and its role in consumer research"

      Psychology & Marketing, volume 30, issue 11, p. 959-970

  • Professional Service
    • 2022 - present

      Editorial Review Board Member
      Journal of Advertising Research

    • 2019 - present

      Reviewer, Ad Hoc Reviewer
      Journal of Business Research

    • 2018 - present

      Editorial Review Board Member
      Journal of Consumer Marketing

    • Unknown

      Reviewer, Conference Paper
      Association for Consumer Research European Conference

    • 2017 - present

      Reviewer, Journal Article
      Journal of Consumer Marketing

    • Unknown

      Conference-Related
      American Marketing Association 2017 International Collegiate Conference
      New Orleans, Louisiana

    • 2017 - present

      Reviewer, Conference Paper
      American Marketing Association 2017 Summer Conference
      San Francisco, California

    • 2016 - present

      Reviewer, Journal Article
      European Journal of Marketing

    • 2015 - present

      Editorial Review Board Member
      Journal of Business and Economic Perspectives
      Martin, Tennessee

    • 2015 - 2015

      Session Chair
      Association for Consumer Research
      New Orleans, Louisiana

    • 2012 - 2012

      Reviewer, Ad Hoc Reviewer
      Journal of Consumer Research

    • 2011 - present

      Reviewer, Conference Paper
      Society for Consumer Psychology Winter Conference

    • 2009 - present

      Reviewer, Conference Paper
      Association for Consumer Research North American Conference