Dr. Bruce Keillor

Professor, Chair Management Mkt
Dr. Bruce David Keillor - profile photo

Dr. Bruce David Keillor

Associate Professor

Marketing

Williamson College of Business 3380

phone: (330) 941-1894

bdkeillor@ysu.edu

Bio

BA (Economics/Japanese Studies) University of Minnesota 1987; MBA (Marketing Concentration) Minnesota State University 1989; PhD (Marketing) University of Memphis 1994

Research Interests

Social Media Marketing; International Marketing; Firm-Level Political Activity; Marketing Strategy

Teaching Interests

Undergraduate courses taught: Marketing Concepts; Marketing Management; International Marketing; Principles of International Business; Basic Public Relations Graduate courses taught: Global Business Environments; Strategic Marketing Management

  • Education
    • 1994

      Ph D, Marketing

      University of Memphis

    • 1989

      MBA, Marketing

      Minnesota State University

    • 1987

      BA, Japanese Sudies/Economics

      University of Minnesota

  • Awards and Honors
    • Unknown

      Who's Who In Business Higher Education

      July 2003 to Present

  • Past History
    • 2012

      Youngstown State University

      Professor of Marketing and International Business

    • 2012

      Trinity St. David University of Wales, UK

      Visiting Professor

    • 2010

      London UK

      Visiting Professor - Hult International Business School

    • 2009

      Youngstown State University

      Graduate Faculty Member

    • 2008

      Youngstown State University

      Associate Professor of Marketing and International Business

    • 2007

      Huron University USA in London

      Adjunct Professor - MBA Program

    • 2003

      Michigan State University - Eli Broad Graduate School of Management

    • 2003

      Michigan State University - Centr for International Business Education and Research

      Research Fellow

    • 2002

      University of Akron

      Professor of Marketing and International Business

    • 2001

      Huron Univeristy, London, England

      Visiting Professor

    • 2000

      Huron University, London, England

      Visiting Professor

    • 1999

      The University of Akron - Graduate School

      Graduate Faculty - Category II (Dissertation Chair)

    • 1999

      The University of Akron

      Associate Professor of Marketing and International Business

    • 1995

      Universidad Iberoamericana, Lomas de Santa Fe, Mexico

      Visiting Professor

    • 1994

      Missouri State University - College of Business Administration

      Assistant Professor of Marketing and International Business

    • 1994

      Technology Concepts, Inc.

      Vice President

    • 1991

      University of Memphis

      Graduate Assistant - Department of marketing

    • 1989

      University of Wisconsin-Eau Claire; Eau Claire, WI

      Instructor - Department of Management and Marketing

    • 1989

      Minnestor State university at Mankato; Mankato, MN - Department of Management

      Graduate Assistant

  • Administrative Assignments
    • 2013 - present

      Department Chairperson

    • 2012 - 2012

      Department Chairperson

    • 2008 - present

      Director

    • 2005 - 2006

      Director

    • 2004 - 2005

      Director

  • Intellectual Contributions
    • 2017

      "Managing Quality and Customer Trust in the E-Retailing Servicescape"

      International Journal of Electronic Marketing and Retailing, volume 8, issue 3, p. 232-257

    • 2013

      "Understanding the Global Market: Navigating the International Business Environment"

      Praeger Publishing

    • 2012

      "Winning in the Global Market: A Practical Guide to Success in International Business"

      Praeger Publishing

    • 2012

      "Marketing in the 21st Century and Beyond: Timeless Strategies for Success"

      Praeger Publishing

    • 2011

      "Global Product Strategy: A Longitudinal Multi-Country Product Attribute Study"

      Marketing Management Journal, volume Spring, p. 124-139

    • 2011

      "Social Marketing: Lessons for Managing Social Media Initiatives"

      Innovative Marketing, volume 7, issue 3, p. 73-81

    • 2011

      "International Business in the 21st Century Volumes 1-3"

      Praeger Publishing

    • 2011

      "Ethnic Identity: Understanding Cultural Differences Within a Culture"

      Marketing Management Journal, volume 21, issue 2, p. 1

    • 2009

      "The ‘5th P’ in Marketing: Corporate Political Activity and Firm Performance (An Exploratory Study of U.S. Firms in the Global Marketplace)"

      Innovative Marketing, volume 5, issue 3, p. 75-83

    • 2009

      "The Relationship Between Political Risk, National Culture and Foreign Direct Investment as a Market Entry Strategy: Perspectives from U.S. Firms"

      Innovative Marketing, volume 5, issue 1, p. 48-54

    • 2008

      "Selecting and Employing the Right Media in Direct Marketing Channels"

      Direct Marketing: An International Journal, volume 2, issue 1, p. 48-57

    • 2008

      "NATID: The Development and Application of a National Identity Measure for Use in International Marketing"

      Elgar Publishing

    • 2008

      "A Study of the Service Encounter in Eight Countries"

      Sage Publications

    • 2007

      "Marketing in the 21st Century"

      Praeger Publishing, volume 1-4

    • 2007

      "Tools vs. Toys: Does Technology Work for You or Play with You?"

      Direct Marketing: An International Journal, volume 1, issue 4, p. 211- 217

    • 2007

      "The Service Encounter in a Multi-Nation/Multi-Culture Context"

      Journal of Services Marketing, volume 21, issue 6, p. 451-461

    • 2007

      "Interactive and Multi-Channel Marketing"

      (Book Review) Direct Marketing: An International Journal, volume 1, issue 4, p. 220

    • 2007

      "Doing the Right Thing: Ethics and Regulation in Direct Marketing"

      Praeger Publishing, p. 219-230

    • 2007

      "Direct Marketing Channels: Selecting and Employing the Right Media"

      Praeger Publishing, p. 121-138

    • 2006

      "Kotler’s “Megamarketing”: Political Activities and Firm Performance in the Domestic Marketplace"

      Marketing Management Journal, volume 16, issue 1, p. 19-31

    • 2006

      "Antecedents of Firm Level Political Behavior in the Global Marketplace: A Framework for Understanding Public Policy Implications"

      Review of Business Research, volume 5, issue 4, p. 127-138

    • 2006

      "A Gender Comparison of National Identity: Implications for Sales Managers"

      Marketing Management Journal, volume 16, issue 2, p. 38-49

    • 2005

      "'Threats to International Operations: Dealing with Political Risk at the Firm Level'"

      Journal of Business Research, volume 58, issue 5, p. 629-635

    • 2005

      "The Relationship Between Export Promotion Spending and State Exports in the U.S."

      Journal of Global Marketing, volume 18, issue 3/4, p. 95-114

    • 2005

      "Removing the Contextual Lens: A Multinational, MultiSetting Comparison of Service Evaluation Models"

      Journal of Retailing, volume 81, issue 3, p. 215–230

    • 2005

      "Emerging Entrepreneurship in Eastern Europe"

      International Journal of Management Practice, volume 1, issue 3, p. 279-293

    • 2004

      "Predictors of Firm-Level Political Behavior in the Global Business Environment: An Investigation of Specific Activities Employed by U.S. Firms"

      International Business Review, volume 13, issue 3, p. 309-329

    • 2004

      "A Study of the Service Encounter in Eight Countries"

      Journal of International Marketing, volume 12, issue 1, p. 9-35

    • 2003

      "“Export Promotion Spending: Cause or Effect?,”"

      2003 Atlantic Marketing Association Annual Conference Proceedings, p. 51-57

    • 2003

      "The Structure and Process of Curriculum Integration in Study Abroad Programs: The University of Akron International Business Model"

      Elsevier Science Ltd, p. 227-245

    • 2003

      "Political Imperatives and Firm-Level Political Activities: A Study of U.S. Multinationals"

      International Business & Economics Research Journal, volume 2, issue 6, p. 27-38

    • 2002

      "Reducing Cycle Time in Sales Training Through Role Playing"

      Journal of Personal Selling and Sales Management, volume 31, issue 4, p. 329-338

    • 2002

      "Examining the Impact of Physical and Nonphysical Product Attributes on the Selection of Specialty, Shopping, and Convenience Products of French and Malaysian Consumers"

      Journal of Euromarketing, volume 11, issue 4, p. 27-45

    • 2002

      "Assessing the Quality of Marketing Journals"

      Journal of the Academy of Business Education, volume Fall, issue 3, p. 70-86

    • 2002

      "An Empirical Investigation of Market Barriers and the Political Activities of Individual Firms"

      International Journal of Commerce and Management, volume 12, issue 2, p. 89-106

    • 2001

      "“The Top Marketing Journals: A Meta-Analysis,”"

      Integrated Marketing for the Future - Proceedings of the Atlantic Marketing Association, p. 403-414

    • 2001

      "Thinking Global, Acting Local: An Attribute Approach to Product Strategy"

      Journal of Euromarketing, volume 10, issue 2, p. 27-48

    • 2001

      "The Relationship Between Attitudes Toward Technology, Adaptability and Customer Orientation Among Professional Salespeople"

      Journal of Applied Business Research, volume 17, issue 4, p. 31-40

    • 2001

      "The Differential Impact of Price Related Consumer Perceptions on Loyal versus Non-Loyal Users of the Brand: A Field Study Investigation"

      Journal of Promotion Management, volume 6, issue 2, p. 113-132

    • 2001

      "Market Entry Strategies and Influencing Factors: A Multi-Industry/Multi-Product Investigation"

      Marketing Management Journal, volume 11, issue 2, p. 1-11

    • 2001

      "Influencing Factors and Socially Desirable Responses Biases in an International Context"

      Journal of International Marketing and Exporting, volume 6, issue 1, p. 3-14

    • 2001

      "Global Consumer Tendencies"

      Psychology and Marketing, volume 18, issue 1, p. 1-19

    • 2001

      "An Exploratory Analysis of Performance Appraisals and Their Relationship to Sales Force Satisfaction and Commitment"

      Psychology and Marketing, volume 18, issue 4, p. 337-364

    • 2001

      "A Cross-Cultural/Cross-National Study of Influencing Factors and Socially Desirable Response Biases"

      International Journal of Market Research, volume 43, issue 1, p. 63-84

    • 2000

      "“The Impact of Formal Versus Informal Trade Barriers in the Global Marketplace,”"

      Enhancing Knowledge Development in Marketing - 2000 Summer AMA Educator’s Conference, p. 85-86

    • 2000

      "Valued Product Attributes in a Developing Market: A Comparison Between French and Malaysian Consumers"

      Journal of World Business, volume 35, issue 2, p. 206-220

    • 2000

      "Relationship-Oriented Characteristics and Individual Salesperson Performance"

      Journal of Business and Industrial Marketing, volume 15, issue 1, p. 7-22

    • 2000

      "Political Activities in the Global Industrial Marketplace"

      Industrial Marketing Management, volume 29, issue 6, p. 613-622

    • 2000

      "Organizational Learning and Market Orientation in International Marketing Education"

      The International Business Press, p. 81-97

    • 2000

      "An Exploratory Study of the Presence of Formal Versus Informal Trade Barriers in the Global Marketplace"

      Academic Press International, p. 51-76

    • 2000

      "An Exploratory Study of the Presence of Formal Versus Informal Trade Barriers in the Global Marketplace"

      Journal of International Marketing and Exporting, volume 5, issue 1, p. 3-24

    • 2000

      "Adaptive Selling and Sales Performance: An Empirical Examination"

      Journal of Applied Business Research, volume 16, issue 1, p. 91-111

    • 2000

      "A Comparison of Product Attributes in a Cross-Cultural/Cross-National Setting"

      Marketing Management Journal, volume 10, issue 2, p. 1-11

    • 1999

      "The Nature and Role of Statistics in the Business School Curriculum: The Perspectives of Academics and Practitioners"

      Journal of Education for Business, volume 75, issue 1, p. 51-54

    • 1999

      "Sense & Respond: Capturing Value in the Network Era"

      (Book Review) Journal of the Academy of Marketing Sciences, volume 27, issue 3, p. 377-378

    • 1999

      "Salesforce Performance Satisfaction and Aspects of Relational Selling: Implications for Salesmanagers"

      Journal of Marketing Theory and Practice, volume Winter 7, issue 1, p. 102-115

    • 1999

      "Organizational Learning and Market Orientation in International Marketing Education"

      Journal of Teaching in International Business, volume 10, issue 3/4, p. 81-98

    • 1999

      "An Empirical Investigation of Japanese Consumer Ethics"

      Journal of Business Ethics, issue 18, p. 35-50

    • 1999

      "A Five-Country Study of National Identity: Implications for International Marketing Research and Practice"

      International Marketing Review, volume 16, issue 1, p. 65-82

    • 1999

      "A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism"

      Journal of Global Marketing, volume 12, issue 4, p. 29-43

    • 1998

      "“The Impact of Formal Versus Informal Trade Barriers in the Global Marketplace,”"

      Marketing Theory and Applications - 1998 AMA Winter Educators’ Conference,

    • 1998

      "“An Examination of the Marketing Practices of Small Suppliers: Implications for Channel Relationships,”"

      1998 Proceedings of the Association of Marketing Theory and Practice, p. 434-440

    • 1998

      "“A Cross-National Assessment of Consumer Ethnocentrism,”"

      1998 Advances in Consumer Research, p. 81

    • 1998

      "Using Advertising to Manage Consumer Satisfaction in International Markets"

      Journal of Global Marketing, volume 12, issue 1, p. 27-46

    • 1998

      "Firm-Level Political Behavior and Level of Foreign Market Involvement: Implications for International Marketing Strategy"

      Journal of Marketing Management, volume 8, issue 1, p. 1-11

    • 1997

      "“Organizational Learning and Market Orientation in International Marketing Education,”"

      Enriching Marketing Practice and Education- Proceedings of the Southern Marketing Association, p. 203-204

    • 1997

      "The Production-Marketing Overlap: The Issue of Formal and Informal Sector Dichotomy"

      Social Science Review, volume 14, issue 1, p. 303-314

    • 1997

      "The Effective Use of Endorsements in Advertising: The Relationship Between “Match-Up” and Involvement"

      Journal of Marketing Management, volume 7, issue 2, p. 23-33

    • 1997

      "Sales Force Automation Issues Prior to Implementation: The Relationship Between Attitudes Toward Technology, Experience, and Productivity"

      Journal of Business and Industrial Marketing, volume 12, issue 3/4, p. 209-219

    • 1997

      "Free Market Consumers in a Centrally Controlled Market: The Perspective From Hong Kong"

      Journal of International Marketing and Exporting, volume 2, issue 2, p. 115-124

    • 1997

      "Firm-Level Political Behavior in the Global Marketplace"

      Journal of Business Research, volume 40, issue 2, p. 113-126

    • 1996

      "“Post-Cold War Eastern Europe: Marketing Strategy Implications,”"

      JAI Press, volume 2, p. 195-209

    • 1996

      "), Contemporary Literature and the Embedded Consumer Culture: The Case of Updike's Rabbit,"

      Ablex Publishing Corporation, p. 561-572

    • 1996

      "The Evaluative Criteria of the Elderly in a Retail Experience"

      Journal of Marketing Management, volume 6, issue 2, p. 61-71

    • 1996

      "Perceptions of a Foreign Service Offering in an Overseas Market: The Case of Fast Food in Hong Kong"

      Journal of International Consumer Marketing, volume 9, issue 1, p. 83-104

    • 1996

      "NATID:The Development and Application of a National Identity Measure for Use in International Marketing"

      Journal of International Marketing, volume 4, issue 2, p. 57-73

    • 1996

      "Influences on Adolescent Brand Preferences in the United States and Mexico"

      Journal of Advertising Research, volume 36(May/June), p. 47-56

    • 1996

      "Explanatory Investigation of Firm-Level Political Behavior in the Global Marketplace"

      (published abstract) Journal of International Business Studies, volume 27, issue 1, p. 219

    • 1995

      "The ‘Clash of Civilizations’: Lessons for Relationship Building in the Japanese Market"

      Journal of Contemporary Business Issues, volume 3, issue (1) Spring, p. 8-16

    • 1995

      "The Impact of Shinto on Marketing Strategy in Japan"

      Midwestern Business and Economic Review, volume 20, issue 8-12

    • 1995

      "The Attraction and Retention of Business Students: Marketing-Based Strategies for the Next Century"

      Marketing Education Review, volume 5, issue 3, p. 69-80

    • 1995

      "National Identity: A Theoretical Framework and Related Propositions for International Marketing Research"

      Journal of Business Disciplines, volume 5, issue 1, p. Summer, 53-63

    • 1995

      "An Exploratory Investigation into the Role of Formalized Political Activity in International Marketing Strategy,"

      Developments in Marketing Science, Volume XVIII, p. 264-268

    • 1994

      "The Impact of a Social Desirability Bias on Consumer Ethnocentrism Research: A Cross-National Perspective"

      The Journal of Marketing Management, Fall/Winter 1994, volume 4, issue Issue 2, p. 48-55

    • 1994

      "The Use of National Identity for Developing and International Sales Strategy,"

      Advances in Marketing - Southwest Marketing Association 1994 Proceedings, p. 281-287

    • 1994

      "The Role of Social Desirability Response Bias in Consumer Ethnocentrism Research,"

      Southwest Review of International Business Research, p. 269-275

    • 1994

      "The NATID Scale: Construction of a National Identity Scale for Application in International Marketing Research,"

      Developments in Marketing Science, Volume XVII, p. 220-225

    • 1994

      "The Future of Sales Research: WCF and Beyond,"

      Marketing: Advances in Thought and Theory - Proceedings of the Southern Marketing Association, p. 412-415

    • 1994

      "Future Directions: International Marketing in a Post-Globalized World,"

      Southwest Review of International Business Research, p. 52-57

    • 1993

      "An Investigation of Avoidance Behavior In Mall-Intercept Market Research"

      Journal of Marketing Management, volume 3, issue 1, p. 50-56

    • 1993

      "Toward Theory Development in Marketing Strategy: Current Status and Future Directions,"

      Marketing: Satisfying a Diverse Customerplace -Proceedings of the Southern Marketing Association, p. 307-309

    • 1993

      "Toward a Theory of International Marketing,"

      Developments in Marketing Science, Volume XVI, p. 181-185

    • 1993

      "The Use of Content Analysis as a Tool for Historical Consumer Research,"

      Marketing: Satisfying a Diverse Customerplace - Proceedings of the Southern Marketing Association, p. 15-17

    • 1993

      "The Effect of Handwritten versus Typed Addresses on Response Rates"

      Midwestern Business and Economic Review, volume 18, issue Fall, p. 37-41

    • 1993

      "Students as Consumers: Marketing-Based Strategies for Attracting and Retaining Majors in the 1990's,"

      Marketing: Satisfying a Diverse Customerplace - Proceedings of the Southern Marketing Association, p. 127-129

    • 1993

      "Socially Responsible Consumption in a Cross-Cultural Context: Research Opportunities,"

      International Academy of Business Disciplines - 1993 Proceedings, p. 338-343

    • 1993

      "A Profile of Mall Survey Avoiders"

      Journal of Marketing Management, volume 3, issue 1, p. 50-56

    • 1992

      "The Theory of Complaint Behavior: An Evaluation"

      Southwest Business Symposium - 1992 Proceedings, p. 246-251

    • 1992

      "The Role of Shinto in the Development of a Homogenous Japanese National Character,"

      Marketing Perspectives for the 1990's: Proceedings of the Southern Marketing Association, p. 141-144

    • 1992

      "The Impact of the Gulf Crisis on the Saudi/Kuwaiti Market,"

      International Academy of Business Disciplines - 1992 Proceedings, p. 802-810

    • 1992

      "A Comparative Analysis of Operational Policies in Japanese-Owned Firms Located in the U.S.,"

      Corporate Activities in the Era of Global Economy: International Comparison, p. 226-232

    • 1991

      "Instructor's Manual with Test Bank and Transparency Masters to accompany Promotional Strategy: Managing the Marketing Communication Process"

      Irwin Publishing Company

  • Professional Service
    • Unknown

      Reviewer, Conference Paper
      Western Decision Sciences Institute, 2011 Annual Conference

    • 2009 - present

      Reviewer, Journal Article
      Journal of Emerging Markets

    • 2007 - present

      Other
      Journal of Research in Interactive Marketing

    • 2005 - present

      Reviewer, Journal Article
      Journal of Business Research

    • 2002 - present

      Reviewer, Journal Article

    • 2002 - present

      Reviewer, Journal Article
      Journal of Operations Management

    • 2000 - present

      Reviewer, Ad Hoc Reviewer
      Industrial Marketing Management

    • Unknown


      Mu Kappa Tau

    • Unknown


      Marketing Management Association

    • Unknown


      Future Business Leaders of America

    • Unknown

      Editor, Journal Editor

    • Unknown


      American Marketing Association

    • Unknown


      Academy of Marketing Sciences

    • Unknown


      Academy of International Business

  • Public Service
    • 2010 - 2012

      Board Member
      Summer Garden Food Manufacturing/Bia Russa Brands
      Boardman, Ohio

    • 1994 - 2010

      Other
      Technology Concepts, Inc.
      Rochester, Minnesota