BSBA in Marketing Management

This curriculum map is a suggested semester-by-semester plan of study to complete a BSBA in Marketing Management. Highlighted courses must be completed in the semester listed in order for the student to graduate in a timely manner. Please see the Undergraduate Bulletin for general education requirements and other university requirements for graduation. Students are strongly encouraged to meet with their academic advisor every semester to make sure they are on track to graduate.

Coursework or Credit by Exam upon Entry as a Freshman
YSU Course Subject and Title Credits YSU Course Subject and Title Credits
ENGL 1550 Writing 1 3 CHEM 1515/1515L General Chemistry 1 (NS) 4
ENGL 1551 Writing 2 3 PSYC 1560 General Psychology (Gen Ed elective) 3
ECON 2610 Principles of Microeconomics (SS) 3 ENGL 1590 Introduction to Literature (AH) 3
PHYS 1501/1501L Fundamentals of Physics 1 and lab (NS) 5 ECON 2630 Principles of Macroeconomics (SS) 3
HIST 2606 Turning Points in U.S. History II (SPA) 3    
Total hours completed: 30 hours      
Year 1 Fall Semester Courses Credits Spring Semester Courses Credits
BUS 1500 Exploring Business 3 ACCT 2603 Managerial Accounting 3
MATH 1552 Applied Math for Management 4 ACCT 2603L Managerial Accounting Spreadsheet Lab 1
COMM 1545 Communication Foundations 3 ECON 3790 Business Statistics 5
MGT 2604 Legal Environment of Business I 3 PHIL 2628 Business Ethics 3
ACCT 2602 Financial Accounting 3 Social and Personal Awareness course 3
    Non–business elective 3
Total 16 Total 18
Year 2 Fall Semester Courses Credits Spring Semester Courses Credits
FIN 3720 Business Finance 3 MKTG 3726 Consumer Behavior 3
MGT 3725 Fundamentals of Management 3 MKTG 4815 Marketing Research 3
MKTG 3703 Marketing Concepts & Practice 3 MGT 3761 Info Systems for Mgt. 3
MKTG 3702 Intro to Business Professionalism 1 MKTG upper-division elective 3
BUS 3715 Principles of International Business 3 Business upper-division elective 3
Non-business elective 4    
Total 17 Total 15
Year 3 Fall Semester Courses Credits Spring Semester Courses Credits
MKTG 4825 Marketing Management 3 MGT 4850 Strategic Management 3
MGT 3789 Operations Management 3 MKTG electives 6
Business upper-division elective 3 Non-business elective 3
Marketing upper-division elective 6 Business upper division elective 3
Total 15 Total 15